{"title":"USE OF ONE OF SMM TOOLS TO PROMOTE ONLINE FITNESS SERVICES","authors":"A. A. Bilyuk, N. Y. Goncharova","doi":"10.18384/2310-6646-2019-2-45-55","DOIUrl":null,"url":null,"abstract":"Online fitness services have a number of differences from traditional services provided in fitness clubs, and as a result, its own promotion features. This article addresses the key issues of using SMM tools to promote online fitness services and attempts to evaluate their efficiency. It can be assumed that the use of SMM tools is an inexpensive and effective way to attract potential customers and increase the loyalty of the target audience to the product in the online fitness services market. The research methods of the study include observation, experiment and analysis.","PeriodicalId":166955,"journal":{"name":"Bulletin of the Moscow State Regional University (Economics)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Bulletin of the Moscow State Regional University (Economics)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18384/2310-6646-2019-2-45-55","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
Online fitness services have a number of differences from traditional services provided in fitness clubs, and as a result, its own promotion features. This article addresses the key issues of using SMM tools to promote online fitness services and attempts to evaluate their efficiency. It can be assumed that the use of SMM tools is an inexpensive and effective way to attract potential customers and increase the loyalty of the target audience to the product in the online fitness services market. The research methods of the study include observation, experiment and analysis.
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