Influence of presidential candidates e-campaign towards voters in 2014 presidential election in Bogor City

Abstract

The use of social media (facebook, Twitter and youtube) is an activity that is most in demand by Internet users in Indonesia. The media can be used in the election campaign to shape public opinion in order to influence voters and increase participation of voters. This paper analyzes the effect of e-campaign on Indonesian Presidential election 2014 study conducted in West Java (Bogor City). Respondents were asked to complete a questionnaire containing the activities undertaken in the use of the website, facebook, Twitter and youtube about the presidential candidates and campaign statements to the effect of e-voting decision. The relationship between the use of websites and social media by voters with the voting decision are examined using Spearman correlation. Based on the analysis found score relative overall respondents agreed argue that campaign through the website, Twitter, facebook page, and youtube channel is able to influence their voting decision to choose one of the Candidates. Correlation test shows there are significant relationship between website utilization, social media towards voting decision.