{"title":"COVID-19 Awareness through Visual Communication: A Comparative Analysis on the Facebook Pages of NGOs and Media in Bangladesh","authors":"A. Biswas, A. Ahsan, M. Hasan","doi":"10.48165/sajssh.2022.3404","DOIUrl":null,"url":null,"abstract":"This study aims to present a comparative analysis on the nature and characteristics of visual awareness messages disseminated through Facebook pages of NGOs and media at the very beginning of the COVID-19 outbreak in Bangladesh. A total number of 242 video and 116 image contents have been collected from three media and three non-governmental organizations and examined through their total received views and reactions. The findings show that the contents of media received more views and reactions than the contents of non-governmental organizations (NGO), whereas the NGO’s contents were more diverse than media contents. Among the awareness-building contents explainer video, infographic video and image, and videos with the presence of celebrity received higher views and reactions than others.","PeriodicalId":297314,"journal":{"name":"South Asian Journal of Social Science and Humanities","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Journal of Social Science and Humanities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.48165/sajssh.2022.3404","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
This study aims to present a comparative analysis on the nature and characteristics of visual awareness messages disseminated through Facebook pages of NGOs and media at the very beginning of the COVID-19 outbreak in Bangladesh. A total number of 242 video and 116 image contents have been collected from three media and three non-governmental organizations and examined through their total received views and reactions. The findings show that the contents of media received more views and reactions than the contents of non-governmental organizations (NGO), whereas the NGO’s contents were more diverse than media contents. Among the awareness-building contents explainer video, infographic video and image, and videos with the presence of celebrity received higher views and reactions than others.
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