Maritza Cieza Anchahua, Luis Vives Garnique, Javier Alvarez Tarazona
{"title":"User Experience Maturity Model for Ecommerce Websites","authors":"Maritza Cieza Anchahua, Luis Vives Garnique, Javier Alvarez Tarazona","doi":"10.1109/CONIITI.2018.8587080","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to develop and test a user experience maturity model that provides tools, techniques and practices to improve user satisfaction and increase company revenues. We applied a checklist for four web applications to assure that using 25 tools helps to deliver a great user experience. 50% of them showed more maturity, which was also reflected in the usability and user satisfaction metrics. Moreover, we tested the model on an ecommerce website which showed 38% of maturity during the beginning. After the implementation, the site got 67.5% of maturity.","PeriodicalId":292178,"journal":{"name":"2018 Congreso Internacional de Innovación y Tendencias en Ingeniería (CONIITI)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2018 Congreso Internacional de Innovación y Tendencias en Ingeniería (CONIITI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CONIITI.2018.8587080","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 9
Abstract
The purpose of this research is to develop and test a user experience maturity model that provides tools, techniques and practices to improve user satisfaction and increase company revenues. We applied a checklist for four web applications to assure that using 25 tools helps to deliver a great user experience. 50% of them showed more maturity, which was also reflected in the usability and user satisfaction metrics. Moreover, we tested the model on an ecommerce website which showed 38% of maturity during the beginning. After the implementation, the site got 67.5% of maturity.
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