Business strategy and use of information technology toward ASEAN MSMEs performance in the post-pandemic crisis

Supriyati, Harry Suharman, T. Supriadi
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Abstract

The primary objective of this study is to investigate the impact of business strategy and the use of Information Technology (IT) on the MSMEs performance in the ASEAN. By understanding the relationship between business strategy, use of IT, and MSMEs performance, the results of this study can explain aspects and indicators that can influence MSMEs performance improvement. The research methodology employed in this study is descriptive. Furthermore, the research design employed by the authors is a descriptive-analytical design incorporating primary and secondary data sources. The data collection techniques were surveys, questionnaires, and literature studies on ASEAN MSMEs. The analysis results indicate that business strategy and the utilization of Information Technology (IT) have a positive and significant impact on the performance of MSMEs in the ASEAN region. MSMEs that effectively implement strategic business practices and leverage IT demonstrate stronger performance indicators within each country. Therefore, developing the right business strategy and optimally utilizing information technology is essential, as well as improving the performance of MSMEs in facing international market competition.
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商业战略和信息技术的使用促进东盟中小微企业在大流行病后危机中的业绩
本研究的主要目的是调查商业战略和信息技术(IT)的使用对东盟中小微企业绩效的影响。通过了解企业战略、信息技术的使用和中小微企业绩效之间的关系,本研究的结果可以解释影响中小微企业绩效改善的方面和指标。本研究采用描述性研究方法。此外,作者采用的研究设计是一种描述性分析设计,结合了主要和次要数据源。数据收集方法为问卷调查、问卷调查和文献研究。分析结果表明,企业战略和信息技术(IT)的利用对东盟地区中小微企业的绩效有显著的正向影响。有效实施战略业务实践和利用IT的中小微企业在每个国家都表现出更强的绩效指标。因此,制定正确的经营战略,优化利用信息技术,提高中小微企业面对国际市场竞争的绩效是必不可少的。
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