{"title":"The impact of market orientation and R&D strategy on business performance: An empirical examination","authors":"Dongqin Li, Xuan Wang, L. Qian","doi":"10.1109/ISMOT.2012.6679451","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to investigate the effects of market orientation and R&D strategy on the business performance. Empirical analysis reveals that the market-driven orientation is positively correlated to the innovative R&D strategy while the driving-market orientation to imitative R&D strategy. Besides., R&D strategy has a positive effect on the business performance.","PeriodicalId":329450,"journal":{"name":"2012 International Symposium on Management of Technology (ISMOT)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 International Symposium on Management of Technology (ISMOT)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ISMOT.2012.6679451","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
The purpose of this research is to investigate the effects of market orientation and R&D strategy on the business performance. Empirical analysis reveals that the market-driven orientation is positively correlated to the innovative R&D strategy while the driving-market orientation to imitative R&D strategy. Besides., R&D strategy has a positive effect on the business performance.
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