Analisis Pengaruh Harga Dan Brand Trust Terhadap Brand Loyality Kosmetik Wardah

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2020-12-24 DOI:10.53640/JEMI.V20I2.804

Mawardi Mawardi, Imi Martalia Giti

{"title":"Analisis Pengaruh Harga Dan Brand Trust Terhadap Brand Loyality Kosmetik Wardah","authors":"Mawardi Mawardi, Imi Martalia Giti","doi":"10.53640/JEMI.V20I2.804","DOIUrl":null,"url":null,"abstract":"The purpose of the study was to partially examine the effect of Price on Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores, to test the effect of Brand Trust on Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores in simulant and the most dominant variable influencing Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores. The results of the calculation of the F test show that the F value is 22.864 while the F table value is 2.77, this means that F count> F table, so it can be concluded that the variable price and brand trust simultaneously / jointly affect brand loyalty. The t value of brand trust generated is 4.665, while the t table value is 1.672, this means that t> t table, meaning that the brand trust variables individually always show their effect on brand loyalty. For the variable price the value of t generated is 0.739, while the value of t table is 1.672, this means that t count <t table, meaning that the price variable by itself has no effect on brand loyalty. The number R is 0.667, this means that the correlation or relationship between price and brand trust with brand loyalty is Strong / Large, because the number 66.7% is above 50% and close to 100%. The adjusted R square number (percentage correlation) is 0.426, this means that 42.6% of brand loyalty can be explained or influenced by price and brand trust variables, while the remaining 57.4% is influenced by other causes not included in this study. \nKeywords: Price, Brand Trust, Brand Loyalty.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ekonomi & Manajemen Indonesia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53640/JEMI.V20I2.804","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

Abstract

The purpose of the study was to partially examine the effect of Price on Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores, to test the effect of Brand Trust on Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores in simulant and the most dominant variable influencing Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores. The results of the calculation of the F test show that the F value is 22.864 while the F table value is 2.77, this means that F count> F table, so it can be concluded that the variable price and brand trust simultaneously / jointly affect brand loyalty. The t value of brand trust generated is 4.665, while the t table value is 1.672, this means that t> t table, meaning that the brand trust variables individually always show their effect on brand loyalty. For the variable price the value of t generated is 0.739, while the value of t table is 1.672, this means that t count

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

本研究的目的是部分检验价格对宝德美妆品牌忠诚度的影响，在模拟中检验品牌信任对宝德美妆品牌忠诚度的影响，以及影响宝德美妆品牌忠诚度的最主导变量。F检验的计算结果显示，F值为22.864,F表值为2.77，这意味着F计数> F表，因此可以得出变量价格和品牌信任同时/共同影响品牌忠诚度的结论。生成的品牌信任的t值为4.665，而t表值为1.672，这意味着t> t表，意味着品牌信任变量总是单独显示其对品牌忠诚的影响。对于变量价格，生成的t值为0.739，而t表的值为1.672，这意味着t计数

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Jurnal Ekonomi & Manajemen Indonesia

自引率

0.00%

发文量