{"title":"Notice of RetractionThe Research of Product Marketing System Model and Simulation Based on Systems Dynamics","authors":"Jingdong Chen, Qisong Zhu","doi":"10.1109/ICCMS.2009.19","DOIUrl":null,"url":null,"abstract":"The product marketing system is the complex social economy system, the research of product marketing needs to tap its intrinsic mechanism from systematic angle. This paper through establishing the systems dynamics model of product marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4Ps marketing strategies from systems dynamic's angle and it has analyzed the influence of these factors to the product sales quantity, finally we proposed that the combined action of product marketing each subsystem can promote the product sales quantity enormously.","PeriodicalId":325964,"journal":{"name":"2009 International Conference on Computer Modeling and Simulation","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2009 International Conference on Computer Modeling and Simulation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICCMS.2009.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The product marketing system is the complex social economy system, the research of product marketing needs to tap its intrinsic mechanism from systematic angle. This paper through establishing the systems dynamics model of product marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4Ps marketing strategies from systems dynamic's angle and it has analyzed the influence of these factors to the product sales quantity, finally we proposed that the combined action of product marketing each subsystem can promote the product sales quantity enormously.