Marketing of local history collection of public libraries in the age of IT

Arup Bijali
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引用次数: 2

Abstract

The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.
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IT时代公共图书馆地方历史馆藏的营销
本文强调了运用营销手段促进公共图书馆地方史收藏的重要性。论述了地方史收藏的价值、好的收藏政策的本质等,最后探讨了地方史收藏的推广需求、推广活动的方法以及信息技术在这方面的影响。
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