{"title":"Marketing of local history collection of public libraries in the age of IT","authors":"Arup Bijali","doi":"10.5958/2249-5576.2018.00020.1","DOIUrl":null,"url":null,"abstract":"The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.","PeriodicalId":338989,"journal":{"name":"International Journal of Information Dissemination and Technology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Dissemination and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/2249-5576.2018.00020.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.
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