Campaign Strategy for the Election of Regional Heads in the Political Communication Perspectives

Abstract

The campaign strategy was carried out to win the Regional Head Election simultaneously in 171 regions (17 Provinces, 39 Cities and 115 Regencies). this research is entitled Campaign Strategy for the Election of Regional Heads in the Political Communication Perspectives. Political campaign strategies for regional head elections are needed to maintain their existence. The success of the political campaign strategy that is compiled and implemented needs to be done, so that candidates, political parties, successful teams, and supporters try to develop and implement well-designed strategies. The specific purpose of this study is to find out, analyze, and discuss the Election Strategy of the Election Commission in the Political Communication Perspective. This study uses qualitative methods through a case study approach The results showed that the campaign strategy carried out by the leader of the winning team Rudi-Helmi used four stages, namely: First stage, popularity. Incumbent compared to other prospective contestants is more popular with the strength that has been known by the people of Garut for at least the past five years. The second stage is acceptability. Incumbents as state officials are more accepted by the people formally or informally by the people of Garut. The third stage, probability. Incumbents can estimate voters by sorting out old voters, tendency to vote, and attract sympathy for millennial voters. The fourth stage, vote gate. Vote is mainly directed at non-formal segments that are not directly related to the formal duties of incumbents as leaders of the Garut area. Keywords—campaign strategy; election of regional heads; political communication