{"title":"The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap","authors":"Fajar Nur Wibowo, Zulfikar Yusya Mubarak, Nuni Wulansari, Annisa Rahayu P, Dani Setyawan","doi":"10.56444/icbeuntagsmg.v1i1.318","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.","PeriodicalId":123277,"journal":{"name":"Proceeding of The International Conference on Business and Economics","volume":"51 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceeding of The International Conference on Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56444/icbeuntagsmg.v1i1.318","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.
本研究旨在分析SEA和E-WoM对Universitas Al Irsyad Cilacap数字商业研究项目的大学决策的影响，本研究的对象是Al-Irsyad Cilacap大学数字商业研究项目，而受试者是Al-Irsyad University Cilacap数字商业研究项目的学生。采用有目的抽样技术进行抽样。本研究的样本数量为31个。数据是通过直接向Cilacap Al-Irsyad大学的数字商业专业学生分发的问卷获得的。数据分析技术使用SPSS版本22。根据所进行的分析结果，SEA对数字商业研究研究决策具有积极影响，E-WoM对数字商业研究研究决策具有积极影响。
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