A Study of Floriculture Entrepreneurial Challenges in Odisha, India

Abstract

Floriculture is the practice of cultivating and planting flowers for commercial purposes. Odisha is a state with a lot of flower production and commercial possibilities. The government has also created some policies for Floriculture under the Department of Horticulture, taking into account the demand and scope of flowers in the state. Floriculture provides a wealth of opportunities for the state's residents, not only in terms of farming, but also in terms of employment. Rose, marigold, jasmine, lotus, and champa are some of the flowers that have had a high demand over the years and are currently intended for export. The state's agro-climatic conditions are ideal for flower planting, and the number of flower plantations is increasing day by day to meet domestic demand as well as the demands of the state's enterprises. Now, floriculture is solely for commercial purposes, with small and medium-sized businesses relying on it.