The Study of Customer Needs of Application-Based Online Transportation in Jakarta

Proceedings of the Proceedings of The 1st Workshop Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification, Medan Indonesia, 26th January 2019, WOMELA-GG Pub Date : 2019-04-17 DOI:10.4108/EAI.26-1-2019.2283138

D. Tamara, J. Gaspersz, I. Silalahi

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Abstract

The demand for application-based online transportation is increasing, especially for developing countries like Indonesia, especially capital city as Jakarta. This study investigates the reasons for a company to choose the application-based online transportation as their business transportation solution. Furthermore, this study examines the corporate needs and recommends solutions. The research was conducted through a survey of employees and corporate administration staff in Jakarta province. The result of this study finds that companies need a transparent pricing system, on time service, and safety for transportation online provider. The researcher also found that companies did use the transportation online as a substitute for traditional transportation. As there is still big untapped market, it is an interesting market opportunity for transportation online provider to increase their service quality in terms of price, cost and safety.

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雅加达基于应用程序的在线交通客户需求研究

对基于应用程序的在线交通的需求正在增加，特别是像印度尼西亚这样的发展中国家，特别是像雅加达这样的首都城市。本研究探讨了某公司选择基于应用程序的在线交通作为其商务交通解决方案的原因。此外，本研究检视企业需求并提出解决方案。这项研究是通过对雅加达省的员工和企业管理人员进行调查进行的。本研究的结果发现，公司需要一个透明的定价体系，准时的服务，以及安全的运输在线供应商。研究人员还发现，公司确实使用在线交通作为传统交通的替代品。由于仍有很大的未开发市场，这是一个有趣的市场机会，为运输在线供应商提高他们的服务质量，在价格，成本和安全方面。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the Proceedings of The 1st Workshop Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification, Medan Indonesia, 26th January 2019, WOMELA-GG

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