Negative Factors in Corporate Reporting of a University: Kütahya Dumlupınar University Sample

Abstract

In this study, it was aimed to determine the reasons why the Press and Public Relations Consultancy of the Kütahya Dumlupınar University, which prepared the corporate news of university, could not reach a concrete standard in its contents and to show how these problems can be overcome. In the study, on-site observation technique was used and the data were obtained thanks to the author's being a consultancy employee. According to these data, it has been determined that the problems that harm to corporate reporting are experienced during the acquisition, preparation and distribution of texts. Based on the data obtained, the problems of the university in corporate reporting are as follows: The lack of an infrastructure that will provide awareness about corporate communication in the institution; As a result, it does not raise the expectation of corporate reporting. Finally, the corporate identity standards that will be the basis for corporate reporting have not been determined. It was concluded that Kütahya Dumlupınar University should initiate a corporate identity study targeting corporate reporting based on certain standards in order to solve the aforementioned problem.