Pub Date : 2021-04-12DOI: 10.17932/CTC.2021/CTC21.002
Babatunde Raphael Ojebuyi, Mutiu Iyanda Lasisi, U. Ajetunmobi
Since the onset of the new coronavirus, the mass media, across the globe, have continued to draw special attention to the disease by adopting different pragmatic and rhetoric strategies. In Nigeria for instance, the news media have continued to draw people’s attention to the virus by using COVID-19 and coronavirus as synonymous lexical entities in the headlines of their news stories. These lexical choices are believed to have some influence on how the audience understand and seek information about the virus. However, existing studies in media and health communication have not copiously explored the relationship between the lexical choices by media to report the COVID-19 pandemic and people’s information-seeking behaviour about the virus. This study was, therefore, designed to investigate how Nigerian journalists used coronavirus and COVID-19 as the key terms to report the virus and how the pragma-semantic implicatures of the lexical choices influenced audience information-seeking behaviours. Pragmatic Acts and Information-Seeking theories were employed as the theoretical framework while online survey and content analysis were adopted as methods. Findings show that although Nigerian journalists used coronavirus (SD=2.090) more often than COVID-19 (SD=1.924) in the headlines, the audience employed COVID-19 (M=2.23, SD=.810) more than coronavirus (M=1.88, SD=.783) while searching information about the virus. Besides, journalists’ use of COVID-19 in the headlines to educate (Chi-square =37.615, df=11, P<.000), warn (Chi-square =26.153, df=11, P<.006), assess (Chi-square= 24.350, df=11, P<.011) and sensitise (Chi-square =24.262, df=11, P<.012) facilitated audience interest in seeking information about the virus than when coronavirus is used as a keyword in the headlines. The lexical choices made by journalists to report a health crisis such as the COVID-19 pandemic have implications for citizens’ knowledge about the crisis.
{"title":"Between Coronavirus and COVID-19: Influence of Nigerian Newspapers’ Headline Construction on Audience Information-Seeking Behaviour","authors":"Babatunde Raphael Ojebuyi, Mutiu Iyanda Lasisi, U. Ajetunmobi","doi":"10.17932/CTC.2021/CTC21.002","DOIUrl":"https://doi.org/10.17932/CTC.2021/CTC21.002","url":null,"abstract":"Since the onset of the new coronavirus, the mass media, across the globe, have continued to draw special attention to the disease by adopting different pragmatic and rhetoric strategies. In Nigeria for instance, the news media have continued to draw people’s attention to the virus by using COVID-19 and coronavirus as synonymous lexical entities in the headlines of their news stories. These lexical choices are believed to have some influence on how the audience understand and seek information about the virus. However, existing studies in media and health communication have not copiously explored the relationship between the lexical choices by media to report the COVID-19 pandemic and people’s information-seeking behaviour about the virus. This study was, therefore, designed to investigate how Nigerian journalists used coronavirus and COVID-19 as the key terms to report the virus and how the pragma-semantic implicatures of the lexical choices influenced audience information-seeking behaviours. Pragmatic Acts and Information-Seeking theories were employed as the theoretical framework while online survey and content analysis were adopted as methods. Findings show that although Nigerian journalists used coronavirus (SD=2.090) more often than COVID-19 (SD=1.924) in the headlines, the audience employed COVID-19 (M=2.23, SD=.810) more than coronavirus (M=1.88, SD=.783) while searching information about the virus. Besides, journalists’ use of COVID-19 in the headlines to educate (Chi-square =37.615, df=11, P<.000), warn (Chi-square =26.153, df=11, P<.006), assess (Chi-square= 24.350, df=11, P<.011) and sensitise (Chi-square =24.262, df=11, P<.012) facilitated audience interest in seeking information about the virus than when coronavirus is used as a keyword in the headlines. The lexical choices made by journalists to report a health crisis such as the COVID-19 pandemic have implications for citizens’ knowledge about the crisis.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"193 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121120145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.016
Abdi Erkal
In this study, it was aimed to determine the reasons why the Press and Public Relations Consultancy of the Kütahya Dumlupınar University, which prepared the corporate news of university, could not reach a concrete standard in its contents and to show how these problems can be overcome. In the study, on-site observation technique was used and the data were obtained thanks to the author's being a consultancy employee. According to these data, it has been determined that the problems that harm to corporate reporting are experienced during the acquisition, preparation and distribution of texts. Based on the data obtained, the problems of the university in corporate reporting are as follows: The lack of an infrastructure that will provide awareness about corporate communication in the institution; As a result, it does not raise the expectation of corporate reporting. Finally, the corporate identity standards that will be the basis for corporate reporting have not been determined. It was concluded that Kütahya Dumlupınar University should initiate a corporate identity study targeting corporate reporting based on certain standards in order to solve the aforementioned problem.
{"title":"Negative Factors in Corporate Reporting of a University: Kütahya Dumlupınar University Sample","authors":"Abdi Erkal","doi":"10.17932/ctcspc.21/ctc21.016","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.016","url":null,"abstract":"In this study, it was aimed to determine the reasons why the Press and Public Relations Consultancy of the Kütahya Dumlupınar University, which prepared the corporate news of university, could not reach a concrete standard in its contents and to show how these problems can be overcome. In the study, on-site observation technique was used and the data were obtained thanks to the author's being a consultancy employee. According to these data, it has been determined that the problems that harm to corporate reporting are experienced during the acquisition, preparation and distribution of texts. Based on the data obtained, the problems of the university in corporate reporting are as follows: The lack of an infrastructure that will provide awareness about corporate communication in the institution; As a result, it does not raise the expectation of corporate reporting. Finally, the corporate identity standards that will be the basis for corporate reporting have not been determined. It was concluded that Kütahya Dumlupınar University should initiate a corporate identity study targeting corporate reporting based on certain standards in order to solve the aforementioned problem.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127132087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.032
Özlem Vatansever
Today, mass media constitute the widespread sharing, transmission and transmission channels of societies, and games played on the computer, which is a mass communication tool, are also accepted as an important media tool. These games are an activity tool where individuals of all ages, especially the young generation, evaluate their spare time, relieve stress and participate to have fun. Since computer games have become widespread, they have gained popularity day by day as they have the opportunity to convey personal ideas and ideologies of individuals. In this context, the national feelings of individuals also manifest themselves in games. The nationalistic attitudes and behaviors of individuals, which are revealed by computer games, which are one of the most popular technological developments of the 21st century, constitute the subject of the research. In this context, Mobile Legends, one of the most played games in the world, was selected and the user dialogues with the winners of the game in Turkey gave direction to the research. The fact that the communities in the game are divided according to nationalities and compete with the flags of their own country has been important for the selection of the game. The relationship of the individual with the flag has been revealed by the analyzes taken from the Turkey Values Research.
{"title":"The Transformation of Computer Games to Ideological Devices: a Review Through the Mobile Legends Game","authors":"Özlem Vatansever","doi":"10.17932/ctcspc.21/ctc21.032","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.032","url":null,"abstract":"Today, mass media constitute the widespread sharing, transmission and transmission channels of societies, and games played on the computer, which is a mass communication tool, are also accepted as an important media tool. These games are an activity tool where individuals of all ages, especially the young generation, evaluate their spare time, relieve stress and participate to have fun. Since computer games have become widespread, they have gained popularity day by day as they have the opportunity to convey personal ideas and ideologies of individuals. In this context, the national feelings of individuals also manifest themselves in games. The nationalistic attitudes and behaviors of individuals, which are revealed by computer games, which are one of the most popular technological developments of the 21st century, constitute the subject of the research. In this context, Mobile Legends, one of the most played games in the world, was selected and the user dialogues with the winners of the game in Turkey gave direction to the research. The fact that the communities in the game are divided according to nationalities and compete with the flags of their own country has been important for the selection of the game. The relationship of the individual with the flag has been revealed by the analyzes taken from the Turkey Values Research.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130641313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.015
Tuğçe Çevik Çedikçi, Gonca Yıldırım
Everything rapidly changes in economic, political, social, and cultural terms during this information and communication era. In this context, higher education institutions need to improve and renew their educationtraining systems and administrative mentalities to meet today’s and future necessities. Therefore, Total Quality Management (TQM), which is meeting the necessities of internal and external stakeholders with the participation of all employees under increasing competitive pressure, has lately started to be included in the administrative mentalities of higher education institutions. In this regard, accreditation processes become part of sustaining the quality by improving and auditing its compliance with various standards and rules. This study examined accreditation perceptions of students of the Advertising program that was in the process of accreditation, and Public Relations and Publicity Program accredited by the ILEDAK, the authorized organization in the accreditation evaluations of the communications faculties in Turkey. This study aimed to compare the accreditation perceptions of students from two different departments, one of which was accredited within the scope of TQM and the other wasn’t. Since accreditation processes in the communication faculties just started a few years ago, no manuscript was written on the perception of accreditation in this field. This study is one of the first studies conducted on Public Relations and Advertising Programs in Turkey, making it authentic and more important compared to other studies. This study was based on the data of a questionnaire performed on 261 students reached through the convenience sampling method. Accreditation perceptions of the students studying in Public Relations and Publicity program that was accredited were higher compared to students of the Advertising program that was not accredited, and surprisingly, Advertising students had higher awareness related to this subject.
{"title":"A Research Study on the Public Relations & Publicity and Advertising Students Accreditation Perception Within the Scope of Quality Management","authors":"Tuğçe Çevik Çedikçi, Gonca Yıldırım","doi":"10.17932/ctcspc.21/ctc21.015","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.015","url":null,"abstract":"Everything rapidly changes in economic, political, social, and cultural terms during this information and communication era. In this context, higher education institutions need to improve and renew their educationtraining systems and administrative mentalities to meet today’s and future necessities. Therefore, Total Quality Management (TQM), which is meeting the necessities of internal and external stakeholders with the participation of all employees under increasing competitive pressure, has lately started to be included in the administrative mentalities of higher education institutions. In this regard, accreditation processes become part of sustaining the quality by improving and auditing its compliance with various standards and rules. This study examined accreditation perceptions of students of the Advertising program that was in the process of accreditation, and Public Relations and Publicity Program accredited by the ILEDAK, the authorized organization in the accreditation evaluations of the communications faculties in Turkey. This study aimed to compare the accreditation perceptions of students from two different departments, one of which was accredited within the scope of TQM and the other wasn’t. Since accreditation processes in the communication faculties just started a few years ago, no manuscript was written on the perception of accreditation in this field. This study is one of the first studies conducted on Public Relations and Advertising Programs in Turkey, making it authentic and more important compared to other studies. This study was based on the data of a questionnaire performed on 261 students reached through the convenience sampling method. Accreditation perceptions of the students studying in Public Relations and Publicity program that was accredited were higher compared to students of the Advertising program that was not accredited, and surprisingly, Advertising students had higher awareness related to this subject.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124175414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.025
Meltem Başaran
Today, with the development of technology, many developments and changes have been experienced in mass media. In the traditional period, content could only be accessed from sources such as television, newspapers, magazines, and radio, while the digital platforms that emerged with the era of the so-called new media enabled people to acquire the content they wanted at any time. Netflix, one of these digital platforms, is a video streaming service that offers on-demand access to individuals. Netflix, which first started selling DVD subscriptions by mail in 1998, has turned into a platform that sells monthly subscriptions to reach the video content it hosts today. Digital platforms such as Netflix offer users the opportunity to watch the content they want from anywhere, with the communication device (tablet, phone, computer) they want, in a way that they can create their own streams, without even the need for internet. Within the scope of this study, the contents on the Netflix platform in the context of the flow theory of Raymond Williams will be analyzed by content analysis method. Williams discussed the program structure of the television as streaming. According to him, television contents create a whole among themselves and present a flow to the viewers and the audience is caught in this flow. Within the scope of the study, the contents of Netflix, one of the digital content viewing platforms that are formed as a result of changing broadcasting concepts, will be analyzed using semi-structured interview technique in the perspective of flow theory.
{"title":"An Investigation on the Netflix Platform in the Context of Flow Theory","authors":"Meltem Başaran","doi":"10.17932/ctcspc.21/ctc21.025","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.025","url":null,"abstract":"Today, with the development of technology, many developments and changes have been experienced in mass media. In the traditional period, content could only be accessed from sources such as television, newspapers, magazines, and radio, while the digital platforms that emerged with the era of the so-called new media enabled people to acquire the content they wanted at any time. Netflix, one of these digital platforms, is a video streaming service that offers on-demand access to individuals. Netflix, which first started selling DVD subscriptions by mail in 1998, has turned into a platform that sells monthly subscriptions to reach the video content it hosts today. Digital platforms such as Netflix offer users the opportunity to watch the content they want from anywhere, with the communication device (tablet, phone, computer) they want, in a way that they can create their own streams, without even the need for internet. Within the scope of this study, the contents on the Netflix platform in the context of the flow theory of Raymond Williams will be analyzed by content analysis method. Williams discussed the program structure of the television as streaming. According to him, television contents create a whole among themselves and present a flow to the viewers and the audience is caught in this flow. Within the scope of the study, the contents of Netflix, one of the digital content viewing platforms that are formed as a result of changing broadcasting concepts, will be analyzed using semi-structured interview technique in the perspective of flow theory.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133767429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.008
Haldun Narmanlioğlu, Azime Ayşenur Çelimli
The problematic relationship between communication technologies and information is among the essential discussion topics of the academy. Concepts such as information bombardment, disinformation, and misinformation refer to incorrect, distorted, and corrupt information disseminated by means of communication. Unhealthy information and knowledge are seen as the biggest obstacle to the formation of a healthy public opinion. In the Covid 19 epidemic, which affects the whole world, the relationship between communication tools and information has come to the fore again. An "infodemic," which can be defined as "false, distorted information epidemic/pandemic," describes the truly distant information flowing to the public about the Covid 19 pandemic through different communication tools. On the other hand, today, visual images have become the most crucial source in disseminating information and the production of meaning. With digitalization, our daily life is shaped by an image-filled culture surrounded by artificial visuals more than ever before. The curiosity of this work is "How is infodemic produced through visual images?" It is based on the question. For this purpose, Twitter has been chosen as the research universe of important social networking sites. The study showed how the infodemia spread about Covid 19 vaccine in Turkey was produced visually on Twitter and analyzed with content analysis. The critical visual literacy method proposed by Douglas Kellner was adopted for analysis. In line with the suggestion of Kellner, the political, ideological, religious, and so on semantic load has been tried to be interpreted.
{"title":"A Critical Reading on the Visual Production of Infodemic","authors":"Haldun Narmanlioğlu, Azime Ayşenur Çelimli","doi":"10.17932/ctcspc.21/ctc21.008","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.008","url":null,"abstract":"The problematic relationship between communication technologies and information is among the essential discussion topics of the academy. Concepts such as information bombardment, disinformation, and misinformation refer to incorrect, distorted, and corrupt information disseminated by means of communication. Unhealthy information and knowledge are seen as the biggest obstacle to the formation of a healthy public opinion. In the Covid 19 epidemic, which affects the whole world, the relationship between communication tools and information has come to the fore again. An \"infodemic,\" which can be defined as \"false, distorted information epidemic/pandemic,\" describes the truly distant information flowing to the public about the Covid 19 pandemic through different communication tools. On the other hand, today, visual images have become the most crucial source in disseminating information and the production of meaning. With digitalization, our daily life is shaped by an image-filled culture surrounded by artificial visuals more than ever before. The curiosity of this work is \"How is infodemic produced through visual images?\" It is based on the question. For this purpose, Twitter has been chosen as the research universe of important social networking sites. The study showed how the infodemia spread about Covid 19 vaccine in Turkey was produced visually on Twitter and analyzed with content analysis. The critical visual literacy method proposed by Douglas Kellner was adopted for analysis. In line with the suggestion of Kellner, the political, ideological, religious, and so on semantic load has been tried to be interpreted.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124221610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.005
Derya Aydoğan
Along with other sectors and fields, art environments were also faced shutdowns during the COVID-19 Pandemic, which was caused by a type of coronavirus that affected the whole world and resulted in a new period during which people had to work from home and adjust their lives accordingly. In this period, many of the exhibitions were continued online. The prolongation and uncertainty of the period made it necessary to present online exhibitions with more realistic solutions. And this created a new trend towards virtual reality applications that offer closest experience to reality. Virtual reality exhibitions became a notable alternative to online exhibitions in a lot of respects such as allowing typical curatorial arrangements as well as adding digital methods, and making the audience feel like they are actually visiting an exhibition. However, it obviously causes overcrowding and loss of aura as a result of a phenomenon based on excessive display in structures open to the participation of everyone. In order to preserve the aura of art and exhibition and to maintain its compatibility with new technologies, it’s necessary to introduce new curatorial understandings, new aesthetic perceptions, and new quality elements. In this study, the existence of art exhibitions in online environments, especially during the pandemic, will be evaluated within the context of qualitative descriptive analysis.
{"title":"Art Exhibitions During the Pandemic","authors":"Derya Aydoğan","doi":"10.17932/ctcspc.21/ctc21.005","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.005","url":null,"abstract":"Along with other sectors and fields, art environments were also faced shutdowns during the COVID-19 Pandemic, which was caused by a type of coronavirus that affected the whole world and resulted in a new period during which people had to work from home and adjust their lives accordingly. In this period, many of the exhibitions were continued online. The prolongation and uncertainty of the period made it necessary to present online exhibitions with more realistic solutions. And this created a new trend towards virtual reality applications that offer closest experience to reality. Virtual reality exhibitions became a notable alternative to online exhibitions in a lot of respects such as allowing typical curatorial arrangements as well as adding digital methods, and making the audience feel like they are actually visiting an exhibition. However, it obviously causes overcrowding and loss of aura as a result of a phenomenon based on excessive display in structures open to the participation of everyone. In order to preserve the aura of art and exhibition and to maintain its compatibility with new technologies, it’s necessary to introduce new curatorial understandings, new aesthetic perceptions, and new quality elements. In this study, the existence of art exhibitions in online environments, especially during the pandemic, will be evaluated within the context of qualitative descriptive analysis.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129872033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.012
Nimet Özsevinç
With technological transformations, we change our roles with the machines in the present conditions of our sociological, psychological, economic, cultural structures. The use of technology widespread with the effect of capitalism increases our commitment to the technological tools we receive to the center of our lives. The social media revolution that has become a vital part with the new media causes us to integrate with technological means and shows that they have the power to change our communication forms. In particular, the binding of objects with internet providers, manipulates us, use and to our satisfaction. Our developing and continuously changing technology has the effects of our culture, personalities, consumer habits and the perceptions of us by changing our needs. Within the scope of this study, it is emphasized on the concept of the transformation of the technology, and the effects of the objects are made on the fact of the internet (IOT). At the same time, the analysis of this concept is analyzed the epidemic film related to the use of the health sector. The role of the artificial intelligence robots used in the fight against Covid-19, which is described as a global health problem, the role used in the challenge of this technology used to examine the benefits and damages of this technology used.
{"title":"Internet of Technological Transformation and Objects: I Robot Movie Analysis and Covid-19 Artificial Intelligence Robots","authors":"Nimet Özsevinç","doi":"10.17932/ctcspc.21/ctc21.012","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.012","url":null,"abstract":"With technological transformations, we change our roles with the machines in the present conditions of our sociological, psychological, economic, cultural structures. The use of technology widespread with the effect of capitalism increases our commitment to the technological tools we receive to the center of our lives. The social media revolution that has become a vital part with the new media causes us to integrate with technological means and shows that they have the power to change our communication forms. In particular, the binding of objects with internet providers, manipulates us, use and to our satisfaction. Our developing and continuously changing technology has the effects of our culture, personalities, consumer habits and the perceptions of us by changing our needs. Within the scope of this study, it is emphasized on the concept of the transformation of the technology, and the effects of the objects are made on the fact of the internet (IOT). At the same time, the analysis of this concept is analyzed the epidemic film related to the use of the health sector. The role of the artificial intelligence robots used in the fight against Covid-19, which is described as a global health problem, the role used in the challenge of this technology used to examine the benefits and damages of this technology used.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115178722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.006
İsmail Erkut Ergenç
In today’s complex world, businesses actively use various methods to deliver goods and services to customers. Due to the active entry of the internet into people’s lives and the increase in the number of purchases made on the internet recently, businesses must actively use the internet in their marketing activities to achieve a competitive advantage. Especially after COVID-19, many businesses have had to perform their activities over the internet due to public health measures. In addition to supporting the promotion activities of the internet, direct marketing, customers purchasing products through e-commerce, and delivering some services online has become a competitive strategy and one of the methods actively used by businesses today. In this context, businesses have become more willing than before to set up their own e-commerce websites. To this end, this study reveals the features that businesses can use in determining the features they need in the selection of ecommerce infrastructure. The study suggested that 21 features for e-commerce sites were grouped among themselves in the context of e-service quality dimensions included in the ES-QUAL and e-Recs-QUAL scales, and importance ranking was performed using the AHP method.
{"title":"Customer Requirement Factors in Selection of E-Commerce Infrastructure Service Provider in Post-Covid-19: An AHP Application","authors":"İsmail Erkut Ergenç","doi":"10.17932/ctcspc.21/ctc21.006","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.006","url":null,"abstract":"In today’s complex world, businesses actively use various methods to deliver goods and services to customers. Due to the active entry of the internet into people’s lives and the increase in the number of purchases made on the internet recently, businesses must actively use the internet in their marketing activities to achieve a competitive advantage. Especially after COVID-19, many businesses have had to perform their activities over the internet due to public health measures. In addition to supporting the promotion activities of the internet, direct marketing, customers purchasing products through e-commerce, and delivering some services online has become a competitive strategy and one of the methods actively used by businesses today. In this context, businesses have become more willing than before to set up their own e-commerce websites. To this end, this study reveals the features that businesses can use in determining the features they need in the selection of ecommerce infrastructure. The study suggested that 21 features for e-commerce sites were grouped among themselves in the context of e-service quality dimensions included in the ES-QUAL and e-Recs-QUAL scales, and importance ranking was performed using the AHP method.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115164773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.004
Hikmet Tosyalı
Technology is one factor that has formed the basis for change in the media throughout history. Analog data and information shared by verbal, visual or written methods are now stored, processed, reproduced and shared in digital format due to developments in information technologies. On the other hand, social media, which is an important part of the digital media system, has become an important medium for political communication studies due to its prevalence and big data. As political actors better understand the value of data sets of millions of users, their interest in social media has also increased. However, this growing interest has also brought concerns such as digital profiling, informatics surveillance, systematic disinformation, and privacy violations. It has long been discussed that the practices of governments and technology companies for creating a structure similar to the gatekeeping in traditional media by taking social media under control. In recent years, some of these discussions are (ro)bot accounts on social media because online social networks are no longer just connecting people. Machines talk and interact with people, and even machines do this with other machines. Automatic posts made by bot accounts through algorithms to imitate people’s behavior on social media are liked, reposted or commented on by people and other bots. Bots that make political shares are also used by political actors worldwide, especially during election periods. Politicians use political bots to appear more popular on social media, disrupt their rivals’ communication strategies, and manipulate public opinion. This study aimed to reveal the effects of bots on political communication. After explaining the concepts of propaganda, algorithm, bot and computational propaganda, how political bots could affect the public sphere and elections were discussed in the light of current political communication literature.
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