Methodological aspects of assessing the impact of corporate values on the company’s development

Abstract

At present, in the conditions of increased concreteness and dynamically developing economy, every economic agent, regardless of the structure of the organization and the type of ownership, must be in the mode of continuous self-improvement. In the context of market economy, a great number of new businesses appear every day, and in order to successfully enter the market and gain a foothold in it, the company’s management is obliged to develop its own features and unique image, which ultimately results in the company’s brand. The totality of these aspects of business can be called corporate values, without which it is impossible to achieve sustainable development of the enterprise.