Women Entrepreneurs E-Business Management: Initiating Rewriting of Rules

Abstract

This paper aims to highlight the changes EBusiness Management can bring into the enterprises owned by women. The paper draws focus from the Indian context and provides a model to meet the gap of implementation of E-business management by women entrepreneurs. India has seen a surge in the number of technological ventures over the last two decades but most of the ventures have been instituted or co-instituted by men. Women entrepreneurs, despite been ambitious, have not been attracted to the ambitious initiatives. The paper attempts to probe in and understand what deters the women entrepreneurs to become ’tech she-preneurs’ and their challenges. The study used semi-structured interviews of 15 women entrepreneurs from urban who have incorporated e-business strategies and women entrepreneurs from small towns who are reluctant to indulge in E-business for primary data.