FOREIGN EXPERIENCE OF FORMING A BUSINESS DEVELOPMENT MANAGEMENT MODEL IN THE CONDITIONS OF THE INNOVATIVE ECONOMY

Abstract

Business is the driving force of economic development under the conditions of an innovative economy. Problems of innovative development are becoming more common in science and practice since innovation is a source of economic growth and a way to gain competitive advantages. The purpose of the article is to analyze the foreign experience of the foundations of the formation of a business management model in the conditions of an innovative economy. The article examines foreign experience in the formation of a business development management model. The growth of investments in the development of human capital and the spread of innovative research and development due to financing by the private sector is highlighted as the main feature of innovative business. Ukraine's place in international rankings was analyzed: the Global Innovation Index, the European Innovation Scoreboard and the Bloomberg Innovation Index. The share of innovatively active industrial enterprises of Ukraine is given. Factors influencing business development management are listed. The ease of Doing Business Index was analyzed. Projected, functional, strategic and innovative approaches to the formation and implementation of the management model are characterized. Data are provided that in the countries of the European Union, almost 50% of business is built using an innovative model. Factors affecting the business development management model are considered. Based on the analysis of foreign experience, the directions of accommodative application of foreign experience in the formation and implementation of business development management models in the formation of Ukraine's innovative economy have been substantiated.