Pub Date : 2023-12-18DOI: 10.31499/2616-5236.4(26).2023.293236
Tetiana Medina
This article explores the complex issues surrounding gender management in higher education. It underlines the significance of gender equality in higher education, emphasizing its crucial role in creating a more inclusive and balanced academic environment. It discusses how addressing gender disparities in educational access, leadership roles, and campus culture can lead to a more equitable and productive academic community. In the article, the challenges faced by women in academia are a focal point. It discusses how women often encounter barriers to educational access, professional advancement, and equitable treatment. The article emphasizes the systemic issues that contribute to these challenges, including gender-based biases and discrimination within the academic community. The piece highlights the challenges of unequal access to education for different genders and the limited representation of women in leadership roles within universities. The piece advocates for integrating a gender-focused approach in managing educational institutions to ensure equality and inclusivity. It also addresses the need to combat entrenched gender stereotypes and to develop effective strategies for promoting female leadership in academia. The article serves as a resource for understanding and addressing gender disparities in higher educational contexts, emphasizing the importance of systemic change to foster a more equitable academic environment.
{"title":"ACTUAL PROBLEMS OF GENDER MANAGEMENT IN HIGHER EDUCATION INSTITUTION","authors":"Tetiana Medina","doi":"10.31499/2616-5236.4(26).2023.293236","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.293236","url":null,"abstract":"This article explores the complex issues surrounding gender management in higher education. It underlines the significance of gender equality in higher education, emphasizing its crucial role in creating a more inclusive and balanced academic environment. It discusses how addressing gender disparities in educational access, leadership roles, and campus culture can lead to a more equitable and productive academic community. In the article, the challenges faced by women in academia are a focal point. It discusses how women often encounter barriers to educational access, professional advancement, and equitable treatment. The article emphasizes the systemic issues that contribute to these challenges, including gender-based biases and discrimination within the academic community. The piece highlights the challenges of unequal access to education for different genders and the limited representation of women in leadership roles within universities. The piece advocates for integrating a gender-focused approach in managing educational institutions to ensure equality and inclusivity. It also addresses the need to combat entrenched gender stereotypes and to develop effective strategies for promoting female leadership in academia. The article serves as a resource for understanding and addressing gender disparities in higher educational contexts, emphasizing the importance of systemic change to foster a more equitable academic environment.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"38 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139176017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-14DOI: 10.31499/2616-5236.4(26).2023.293106
V. Roleders
The purpose of the article is to model the ecological system in the circular economy model. To realize the goal, the method of mathematical modeling was used when creating models of the ecological system. It is proposed to understand under the ecological system the logistics system as a set of elements-links interconnected in the process of managing the movement of direct and reverse logistics flows, which takes into account the eco-destructive impact on the environment. An ecological system, like any system, has the following properties: integrity, divisibility, organization, structuredness, integrability, emergentity, purposefulness. In addition, the ecological system has properties typical for the logistics system: complexity, openness, stochasticity, heterogeneity and multifunctionality, dynamism and adaptability. The ecological system also has specific characteristics: environmental friendliness, closedness. The ecological system is considered at the micro, meso and macro levels. At the micro level, the elements of the ecological system are the functional units of the organization's logistics, including the unit responsible for reverse logistics. At the meso- and macro-levels, the ecological system is represented by the enterprises - participants of the logistics chain. The analysis of logistics specialists research allowed us to identify the following approaches to modeling the ecological chain: organizational, flow, process. The main difference between the approaches is the understanding of the essence of the chain and the elements that make it up. A necessary condition for the successful functioning of the ecological chain is the coordination of the principles of process and flow approaches. It is proposed to form chains of processes according to the direction of flow. In this case, the logistics process is considered as an element of the value creation process. Ecological system modeling based on the use of the reverse logistics model was improved, which covers not only the collection and transportation of materials and goods, but also value-added activities such as testing, sorting, recovery, recycling and redistribution and is a major factor contributing to the expansion of implementation approaches to the circular economy in various branches of the national economy.
{"title":"ECOLOGICAL SYSTEM IN THE CIRCULAR ECONOMY MODEL","authors":"V. Roleders","doi":"10.31499/2616-5236.4(26).2023.293106","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.293106","url":null,"abstract":"The purpose of the article is to model the ecological system in the circular economy model. To realize the goal, the method of mathematical modeling was used when creating models of the ecological system. It is proposed to understand under the ecological system the logistics system as a set of elements-links interconnected in the process of managing the movement of direct and reverse logistics flows, which takes into account the eco-destructive impact on the environment. An ecological system, like any system, has the following properties: integrity, divisibility, organization, structuredness, integrability, emergentity, purposefulness. In addition, the ecological system has properties typical for the logistics system: complexity, openness, stochasticity, heterogeneity and multifunctionality, dynamism and adaptability. The ecological system also has specific characteristics: environmental friendliness, closedness. The ecological system is considered at the micro, meso and macro levels. At the micro level, the elements of the ecological system are the functional units of the organization's logistics, including the unit responsible for reverse logistics. At the meso- and macro-levels, the ecological system is represented by the enterprises - participants of the logistics chain. The analysis of logistics specialists research allowed us to identify the following approaches to modeling the ecological chain: organizational, flow, process. The main difference between the approaches is the understanding of the essence of the chain and the elements that make it up. A necessary condition for the successful functioning of the ecological chain is the coordination of the principles of process and flow approaches. It is proposed to form chains of processes according to the direction of flow. In this case, the logistics process is considered as an element of the value creation process. Ecological system modeling based on the use of the reverse logistics model was improved, which covers not only the collection and transportation of materials and goods, but also value-added activities such as testing, sorting, recovery, recycling and redistribution and is a major factor contributing to the expansion of implementation approaches to the circular economy in various branches of the national economy.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"279 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139180053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.31499/2616-5236.4(26).2023.292675
Nataliya М. Maliarchuk
The first stage of the fundraising process algorithm is the planning of the fundraising campaign, namely: the process of determining the main goal, methods and techniques for achieving the goal, expected results after the end of the campaign. It is important to form the project itself, for which funds will be raised, and action programs regarding the interest of donors. In addition, it is recommended to draw up the company's program a maximum of 6 months before the start of the campaign. There are several technologies that will help formulate the desired result. As an example, methods such as SMART and "Problem Tree" ("Objective Tree") can be used. The methodological basis of the article's research is a comprehensive approach that made it possible to establish the importance of using such a method of setting time management goals as the "SMART-method" in fundraising. The article clarifies the essence of the concepts of "fundraising" and "SMART-method" of setting goals, considers the importance of the issue of the initial stage of fundraising activity, namely, the formulation of the goal, definition of methods and tasks. During the research, it was determined that the "SMART method" is a convenient and effective way of setting goals in the activities of a fundraising company. Its use acts as a factor that contributes to clear and effective planning when determining the tasks of effective fundraising activities. Practical meaning. Based on the analysis of scientific works, the expediency of the "symbiosis" of time management and fundraising at the stage of planning the organization's goals in the form of the application of the "SMART-method" was determined. Prospects for further research. The obtained results determine the need for further evaluation of the use of time management practices in the fundraising process in Ukrainian companies.
{"title":"APPLICATION OF SMART-TECHNOLOGY AS A UNIVERSAL TECHNOLOGY FOR SETTING GOALS IN FUNDRAISING","authors":"Nataliya М. Maliarchuk","doi":"10.31499/2616-5236.4(26).2023.292675","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.292675","url":null,"abstract":"The first stage of the fundraising process algorithm is the planning of the fundraising campaign, namely: the process of determining the main goal, methods and techniques for achieving the goal, expected results after the end of the campaign. It is important to form the project itself, for which funds will be raised, and action programs regarding the interest of donors. In addition, it is recommended to draw up the company's program a maximum of 6 months before the start of the campaign. There are several technologies that will help formulate the desired result. As an example, methods such as SMART and \"Problem Tree\" (\"Objective Tree\") can be used. The methodological basis of the article's research is a comprehensive approach that made it possible to establish the importance of using such a method of setting time management goals as the \"SMART-method\" in fundraising. The article clarifies the essence of the concepts of \"fundraising\" and \"SMART-method\" of setting goals, considers the importance of the issue of the initial stage of fundraising activity, namely, the formulation of the goal, definition of methods and tasks. During the research, it was determined that the \"SMART method\" is a convenient and effective way of setting goals in the activities of a fundraising company. Its use acts as a factor that contributes to clear and effective planning when determining the tasks of effective fundraising activities. Practical meaning. Based on the analysis of scientific works, the expediency of the \"symbiosis\" of time management and fundraising at the stage of planning the organization's goals in the form of the application of the \"SMART-method\" was determined. Prospects for further research. The obtained results determine the need for further evaluation of the use of time management practices in the fundraising process in Ukrainian companies.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"242 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.31499/2616-5236.4(26).2023.292676
Nataliia V. Barvinok
The purpose of this article is to study the peculiarities of the project approach to marketing management in tourism, which in the conditions of modern changes, which in today's conditions will allow tourism business enterprises to be more flexible, endure and continue to develop in crisis situations. The article considers project management as an important component of management in tourism. The significance of the project approach to marketing management in tourism has been studied. The significance of the project approach to marketing management in tourism is characterized as an important direction in increasing the competitiveness of tourism business enterprises. The main aspects of marketing project management at tourism business enterprises are considered. Since in today's conditions of rapid development of society, the requirements of tourists are increasingly changing not only for the tourist product, but also for its promotion on the market. Increasingly, tourism business enterprises need to work ahead of time in order to find out what will be of interest to tourists in the future and to determine trends in the development of tourism business. This cannot be done without a comprehensive approach to marketing management in tourism in order to use all possible resources in such activities. In this case, to date, the most promising and comprehensive is the project approach to marketing management in tourism, which involves the teamwork of the entire enterprise during the creation and implementation of marketing projects, and not the work of only one marketing department. The project approach in the creation and implementation of a tourist product is extremely important today, because the requirements for the complexity of the tourist product can be fulfilled only with the comprehensive activity of all employees of the enterprise through the implementation of the tasks of the marketing project.
{"title":"PROJECT APPROACH TO MARKETING MANAGEMENT IN TOURISM","authors":"Nataliia V. Barvinok","doi":"10.31499/2616-5236.4(26).2023.292676","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.292676","url":null,"abstract":"The purpose of this article is to study the peculiarities of the project approach to marketing management in tourism, which in the conditions of modern changes, which in today's conditions will allow tourism business enterprises to be more flexible, endure and continue to develop in crisis situations. The article considers project management as an important component of management in tourism. The significance of the project approach to marketing management in tourism has been studied. The significance of the project approach to marketing management in tourism is characterized as an important direction in increasing the competitiveness of tourism business enterprises. The main aspects of marketing project management at tourism business enterprises are considered. Since in today's conditions of rapid development of society, the requirements of tourists are increasingly changing not only for the tourist product, but also for its promotion on the market. Increasingly, tourism business enterprises need to work ahead of time in order to find out what will be of interest to tourists in the future and to determine trends in the development of tourism business. This cannot be done without a comprehensive approach to marketing management in tourism in order to use all possible resources in such activities. In this case, to date, the most promising and comprehensive is the project approach to marketing management in tourism, which involves the teamwork of the entire enterprise during the creation and implementation of marketing projects, and not the work of only one marketing department. The project approach in the creation and implementation of a tourist product is extremely important today, because the requirements for the complexity of the tourist product can be fulfilled only with the comprehensive activity of all employees of the enterprise through the implementation of the tasks of the marketing project.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"388 1-3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-08DOI: 10.31499/2616-5236.4(26).2023.292491
Zoia Kalinichenko
The need to improve the processes of land regulation is related to the problem of rational and effective use of land for various purposes in Ukraine. The issue of the land market is relevant in the conditions of martial law. Expropriation of agricultural land plots continues, agreements are actively concluded. The trends observed in the process of land use require new organizational and legal approaches to the regulation of land use and the creation of economic incentives for rational use. A mechanism for activating the land market and land protection in Ukraine is needed. The article summarizes the main principles of improving the effectiveness of the use of land of individual households, farms, holdings and the meaning of its assessment indicators. The study also examines the main achievements and problems of the land market in Ukraine; problematic aspects of the realization of the tenant's preferential right to purchase a plot of land and the transfer of the lease right without the owner's consent are revealed. The author describes the procedure and problems of compensation for damage caused to land owners by hostilities; raises questions about the territorial organization of agricultural and non-agricultural lands, assessment of the validity of land redistribution, restrictions on land use. The informational basis of the research is the materials of the Ministry of Justice of Ukraine, the State Service of Ukraine for Geodesy, Cartography and Cadastre and the State Statistics Committee of Ukraine, own research results. In the legal aspect, changes in the legislation on increasing the efficiency of land use by individuals and subjects of the state sector of the economy were analyzed. The positive consequences of the implementation of the specified legislative initiatives are indicated. The author emphasizes that land resources are today an element of food security in the conditions of armed aggression and recession of the national economy, which will worsen after the end of the war.
{"title":"STUDY OF LAND MANAGEMENT MECHANISMS AND LAND MARKET DEVELOPMENT","authors":"Zoia Kalinichenko","doi":"10.31499/2616-5236.4(26).2023.292491","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.292491","url":null,"abstract":"The need to improve the processes of land regulation is related to the problem of rational and effective use of land for various purposes in Ukraine. The issue of the land market is relevant in the conditions of martial law. Expropriation of agricultural land plots continues, agreements are actively concluded. The trends observed in the process of land use require new organizational and legal approaches to the regulation of land use and the creation of economic incentives for rational use. A mechanism for activating the land market and land protection in Ukraine is needed. The article summarizes the main principles of improving the effectiveness of the use of land of individual households, farms, holdings and the meaning of its assessment indicators. The study also examines the main achievements and problems of the land market in Ukraine; problematic aspects of the realization of the tenant's preferential right to purchase a plot of land and the transfer of the lease right without the owner's consent are revealed. The author describes the procedure and problems of compensation for damage caused to land owners by hostilities; raises questions about the territorial organization of agricultural and non-agricultural lands, assessment of the validity of land redistribution, restrictions on land use. The informational basis of the research is the materials of the Ministry of Justice of Ukraine, the State Service of Ukraine for Geodesy, Cartography and Cadastre and the State Statistics Committee of Ukraine, own research results. In the legal aspect, changes in the legislation on increasing the efficiency of land use by individuals and subjects of the state sector of the economy were analyzed. The positive consequences of the implementation of the specified legislative initiatives are indicated. The author emphasizes that land resources are today an element of food security in the conditions of armed aggression and recession of the national economy, which will worsen after the end of the war.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"35 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-05DOI: 10.31499/2616-5236.4(26).2023.291961
A. Blahopoluchna
The Ukrainian economy and the tourism sector are experiencing the biggest crisis in recent decades. Inbound tourism practically ceased to exist. Due to the war between Russia and Ukraine, the holiday season was not opened this year either on the Sea of Azov or the Black Sea. The war destroyed the holiday season by 90%. A large part of the sea coast is occupied by the enemy, and in places where there is access to the sea, the risk of shelling and mines remains. Odesa regional military administration and Odesa city hall decided not to open sea beaches - due to mine danger. The mining of the Black Sea is a huge problem for both people and the environment, now there are several hundred mines in the water area - up to six hundred and some of them are Ukrainian, stolen in Sevastopol by the Russians back in 2014 after the occupation of Crimea. Travel companies in Ukraine almost completely stopped business on February 24. Air flights stopped and hotels accepted displaced people. The tourism industry, which, according to the State Statistics Service, brought 3% of GDP to the budget of Ukraine, and according to expert estimates, up to 7%, has suffered almost the biggest losses since the beginning of the war. In addition to the absence of vacationers, losses are also caused by enemy ammunition. Russian mines hit the shores of the sea, detonating and damaging first-line recreation centers, cafes and bars. In May of this year, it was planned to allow tourists to sunbathe on some beaches and began actively offering accommodation services. However, at dawn on June 6, it became known about the partial destruction of the Kakhovskaya HPP dam The destruction of the dam led to a huge ecological disaster. As a result of the detonation, a huge area was flooded - tons of dirt, poisonous substances along with the ruins of buildings and thousands of dead animals were carried into the Black Sea. Tourists who came to the sea a few days before the explosion of the Kakhovskaya HPP witnessed frogs jumping out of the sea, wild ducks swimming, trees and driftwood. Here and there there were islands of reeds on the shore. There were green spots on the surface of the water. After what they saw, vacationers began to cancel hotel reservations en masse and returned home. At the same time, losses to the hotel business amounted to hundreds of thousands of hryvnias. Between the cities of Yuzhne and Koblevо, there are 29 tourist accommodation facilities. These are collective accommodation facilities located in the recreation area of the village. Sychivka, each of which can accommodate 200 people on average. Sychavka is a village in the Lymanskyi (Cominternivskyi) district of the Odesa region, which is located on the shore of the Black Sea. The main advantages of recreation in Sychavka are the proximity of the Black Sea, a sandy beach strip, a gentle descent into the sea convenient for children, and the complete absence of industrial enterprises. There are no five-star hotels in Sychavka,
{"title":"ECONOMIC LOSSES FROM THE DISRUPTION OF THE TOURIST SEASON IN THE VILLAGE OF SICHAVKA OF THE LYMAN (COMINTERNIV) DISTRICT","authors":"A. Blahopoluchna","doi":"10.31499/2616-5236.4(26).2023.291961","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.291961","url":null,"abstract":"The Ukrainian economy and the tourism sector are experiencing the biggest crisis in recent decades. Inbound tourism practically ceased to exist. Due to the war between Russia and Ukraine, the holiday season was not opened this year either on the Sea of Azov or the Black Sea. The war destroyed the holiday season by 90%. A large part of the sea coast is occupied by the enemy, and in places where there is access to the sea, the risk of shelling and mines remains. Odesa regional military administration and Odesa city hall decided not to open sea beaches - due to mine danger. The mining of the Black Sea is a huge problem for both people and the environment, now there are several hundred mines in the water area - up to six hundred and some of them are Ukrainian, stolen in Sevastopol by the Russians back in 2014 after the occupation of Crimea. Travel companies in Ukraine almost completely stopped business on February 24. Air flights stopped and hotels accepted displaced people. The tourism industry, which, according to the State Statistics Service, brought 3% of GDP to the budget of Ukraine, and according to expert estimates, up to 7%, has suffered almost the biggest losses since the beginning of the war. In addition to the absence of vacationers, losses are also caused by enemy ammunition. Russian mines hit the shores of the sea, detonating and damaging first-line recreation centers, cafes and bars. In May of this year, it was planned to allow tourists to sunbathe on some beaches and began actively offering accommodation services. However, at dawn on June 6, it became known about the partial destruction of the Kakhovskaya HPP dam The destruction of the dam led to a huge ecological disaster. As a result of the detonation, a huge area was flooded - tons of dirt, poisonous substances along with the ruins of buildings and thousands of dead animals were carried into the Black Sea. Tourists who came to the sea a few days before the explosion of the Kakhovskaya HPP witnessed frogs jumping out of the sea, wild ducks swimming, trees and driftwood. Here and there there were islands of reeds on the shore. There were green spots on the surface of the water. After what they saw, vacationers began to cancel hotel reservations en masse and returned home. At the same time, losses to the hotel business amounted to hundreds of thousands of hryvnias. Between the cities of Yuzhne and Koblevо, there are 29 tourist accommodation facilities. These are collective accommodation facilities located in the recreation area of the village. Sychivka, each of which can accommodate 200 people on average. Sychavka is a village in the Lymanskyi (Cominternivskyi) district of the Odesa region, which is located on the shore of the Black Sea. The main advantages of recreation in Sychavka are the proximity of the Black Sea, a sandy beach strip, a gentle descent into the sea convenient for children, and the complete absence of industrial enterprises. There are no five-star hotels in Sychavka,","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"26 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139186578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-05DOI: 10.31499/2616-5236.4(26).2023.291960
Lesja Slatvinska
The article analyzes the current state of tourism entities in Ukraine under martial law and identifies the prospects for development in the post-war period. It is substantiated that the dynamism, scale and diversification of tourism as a type of economic activity in the face of unfavorable conditions in the tourism market contribute to the preservation and restoration of positive development trends. It is substantiated that the economic contribution of the national tourism sector faces great opportunities, on the one hand, and threats, on the other, due to the pressure of competition and complacency about the constant attractiveness of Europe. The unprecedented conditions in which Ukraine has found itself as a result of Russia's full-scale military invasion have provoked dramatic changes in all spheres of public life. Contrary to various forecasts, Ukraine has not only survived, but, despite very painful losses, is heroically fighting for its freedom and independence. In the wartime and postwar periods in Ukraine, the progress of most domestic tourism actors will be difficult, as tourism competence is distributed at the local, national, and European levels. To succeed, tourism must become a top-level priority for Ukraine. The interests of the tourism business and relevant ministries and policy makers need to be aligned so that the potential of tourism can be realized. This will lead to the effective development and coordination of strategic policies that include appropriate consultations with tourism stakeholders. Promising for further research are the issues of scaling up the national tourism product by domestic tourism entities through integration with tourist routes of European countries, which will contribute to the development of technology management processes.
{"title":"THE CURRENT STATE AND PROSPECTS FOR THE DEVELOPMENT OF TOURISM ENTITIES IN UKRAINE","authors":"Lesja Slatvinska","doi":"10.31499/2616-5236.4(26).2023.291960","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.291960","url":null,"abstract":"The article analyzes the current state of tourism entities in Ukraine under martial law and identifies the prospects for development in the post-war period. It is substantiated that the dynamism, scale and diversification of tourism as a type of economic activity in the face of unfavorable conditions in the tourism market contribute to the preservation and restoration of positive development trends. It is substantiated that the economic contribution of the national tourism sector faces great opportunities, on the one hand, and threats, on the other, due to the pressure of competition and complacency about the constant attractiveness of Europe. The unprecedented conditions in which Ukraine has found itself as a result of Russia's full-scale military invasion have provoked dramatic changes in all spheres of public life. Contrary to various forecasts, Ukraine has not only survived, but, despite very painful losses, is heroically fighting for its freedom and independence. In the wartime and postwar periods in Ukraine, the progress of most domestic tourism actors will be difficult, as tourism competence is distributed at the local, national, and European levels. To succeed, tourism must become a top-level priority for Ukraine. The interests of the tourism business and relevant ministries and policy makers need to be aligned so that the potential of tourism can be realized. This will lead to the effective development and coordination of strategic policies that include appropriate consultations with tourism stakeholders. Promising for further research are the issues of scaling up the national tourism product by domestic tourism entities through integration with tourist routes of European countries, which will contribute to the development of technology management processes.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"35 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139186408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.31499/2616-5236.4(26).2023.291787
I. Pavlovska, V. Khurdei, D. Mishchenko, T. Dronova, I. Pleskun
The article is devoted to the study of the role of marketing potential in the management of innovation processes. The component levels of marketing potential are presented - resource, aspect, divisional, methodical, specifying. It has been established that marketing potentials at all levels are assessed by experts on a five-point scale. The paper presents the advantages and disadvantages of the scoring method of evaluating the potential of marketing. Also presented are the components of the extended valuation of the marketing potential, which include the assets of marketing activities and goodwill. It was concluded that the modern innovation process involves marketing support for all participants - from product creators to consumers. The presence of the marketing component should be traced in the composition of the subsystems in the management system of the innovative activity of the enterprise. Taking into account the close interrelationship of the functions of marketing and innovation, it is necessary to consider the innovative and marketing activities of the enterprise as a single innovation and marketing problem. It should be noted that the passage of certain stages of the innovation process is capable of generating "distant" from each other, organizationally separated functional units, in addition, the process of creating radical innovations can go beyond the boundaries of a specific enterprise, but if the vectors of activity of each participant of the innovation process are not connected in one resulting vector, then the innovation process does not achieve its goal. This calls for a mandatory analysis of the factors and opportunities of the external environment when implementing innovative activities.
{"title":"THE POTENTIAL OF MARKETING IN THE MANAGEMENT OF INNOVATIVE PROCESSES","authors":"I. Pavlovska, V. Khurdei, D. Mishchenko, T. Dronova, I. Pleskun","doi":"10.31499/2616-5236.4(26).2023.291787","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.291787","url":null,"abstract":"The article is devoted to the study of the role of marketing potential in the management of innovation processes. The component levels of marketing potential are presented - resource, aspect, divisional, methodical, specifying. It has been established that marketing potentials at all levels are assessed by experts on a five-point scale. The paper presents the advantages and disadvantages of the scoring method of evaluating the potential of marketing. Also presented are the components of the extended valuation of the marketing potential, which include the assets of marketing activities and goodwill. It was concluded that the modern innovation process involves marketing support for all participants - from product creators to consumers. The presence of the marketing component should be traced in the composition of the subsystems in the management system of the innovative activity of the enterprise. Taking into account the close interrelationship of the functions of marketing and innovation, it is necessary to consider the innovative and marketing activities of the enterprise as a single innovation and marketing problem. It should be noted that the passage of certain stages of the innovation process is capable of generating \"distant\" from each other, organizationally separated functional units, in addition, the process of creating radical innovations can go beyond the boundaries of a specific enterprise, but if the vectors of activity of each participant of the innovation process are not connected in one resulting vector, then the innovation process does not achieve its goal. This calls for a mandatory analysis of the factors and opportunities of the external environment when implementing innovative activities.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"29 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139194135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.31499/2616-5236.4(26).2023.291784
Maksym Slatvinskyi, S. Tsymbal-Slatvinska
The article is aimed at researching new strategies for management decisions focused on the development of human resources in the context of crisis challenges. It has been established that management decisions in the field of educational management are currently being implemented under conditions of financial constraints, and, accordingly, the further high-quality functioning of the education system and its strategic development, in the face of crisis challenges, requires modeling a new paradigm of the realized importance of human resources in the national higher education space, which in turn stimulates the search for new approaches to the implementation of management strategies in the field of higher education and the creation of new non-standard concepts of HR management in war conditions. It is proved that in the current conditions of increased risks, the strategy of HR policy of a higher education institution is aimed at maintaining the effectiveness of educational and scientific activities of participants in the educational process through modernization of the HR management system, ensuring a safe educational space, changing models of incentives and motivation for the professional development of research and teaching staff, creating internal financial resources by expanding the practices of providing additional educational services by a higher education institution, directing such revenues to the professional development of research and teaching staff and the creation of safe conditions for professional activity. It is determined that the main measures to manage the development of the scientific and pedagogical potential of a modern Ukrainian higher education institution in today's conditions should be concentrated in four key areas: creating safe labour conditions; forming a system of incentives and motives for high-quality professional activities, including material incentives; creating conditions for continuous staff development to ensure their psychological comfort; focusing on additional educational services, focusing on additional educational services, project activities and interdisciplinary programs as a strategic direction to compensate the financial constraints of educational institutions. These measures will help to increase the competitiveness of educational institutions and the quality of educational programs.
{"title":"HR POLICY OF THE HIGHER EDUCATION INSTITUTIONS IN CRISIS CHALLENGES","authors":"Maksym Slatvinskyi, S. Tsymbal-Slatvinska","doi":"10.31499/2616-5236.4(26).2023.291784","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.291784","url":null,"abstract":"The article is aimed at researching new strategies for management decisions focused on the development of human resources in the context of crisis challenges. It has been established that management decisions in the field of educational management are currently being implemented under conditions of financial constraints, and, accordingly, the further high-quality functioning of the education system and its strategic development, in the face of crisis challenges, requires modeling a new paradigm of the realized importance of human resources in the national higher education space, which in turn stimulates the search for new approaches to the implementation of management strategies in the field of higher education and the creation of new non-standard concepts of HR management in war conditions. It is proved that in the current conditions of increased risks, the strategy of HR policy of a higher education institution is aimed at maintaining the effectiveness of educational and scientific activities of participants in the educational process through modernization of the HR management system, ensuring a safe educational space, changing models of incentives and motivation for the professional development of research and teaching staff, creating internal financial resources by expanding the practices of providing additional educational services by a higher education institution, directing such revenues to the professional development of research and teaching staff and the creation of safe conditions for professional activity. It is determined that the main measures to manage the development of the scientific and pedagogical potential of a modern Ukrainian higher education institution in today's conditions should be concentrated in four key areas: creating safe labour conditions; forming a system of incentives and motives for high-quality professional activities, including material incentives; creating conditions for continuous staff development to ensure their psychological comfort; focusing on additional educational services, focusing on additional educational services, project activities and interdisciplinary programs as a strategic direction to compensate the financial constraints of educational institutions. These measures will help to increase the competitiveness of educational institutions and the quality of educational programs.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139194631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.31499/2616-5236.4(26).2023.291788
Natalia Zakharova
The purpose of the article is to substantiate the peculiarities of financial management in the conditions of martial law, which is accompanied by a high level of business risk, as well as to outline the priority directions for making managerial decisions of a financial nature based on adaptation to rapidly changing business conditions in order to achieve the set goals. Approaches to determining the essence of financial management are distinguished: based on the use of a systemic approach, as a science of financial management, which involves the development of methods to achieve the goals of the enterprise, in particular, ensuring a strong and stable financial position; as a process primarily related to the management of financial resources; from the position of enterprise asset management. It is substantiated that in the conditions of martial law, the main goals and tasks of economic activity, traditional approaches to financial management change. The peculiarities of the financial management of the enterprise in the conditions of martial law, which is accompanied by a high level of business risk and the need to adapt to new market realities, are outlined. Attention is focused on the need to use non-standard solutions for attracting financial resources through state support programs, international financial assistance, etc. The main types of additional financial opportunities for business from the state, which were developed and proposed recently, are presented. The directions of digitization of the financial management of the enterprise are outlined, which involves the use of digital technologies and tools to optimize financial processes, increase the efficiency of management decisions of a financial nature. The significance of the introduction of cloud technologies, automated risk management systems, electronic document management, specialized programs for accounting and reporting, financial analytical tools, electronic banking and electronic payments, cyber security measures for increasing the efficiency of financial management at the enterprise is characterized.
{"title":"FINANCIAL MANAGEMENT AND ITS PECULIARITIES UNDER THE CONDITIONS OF MARITAL STATE","authors":"Natalia Zakharova","doi":"10.31499/2616-5236.4(26).2023.291788","DOIUrl":"https://doi.org/10.31499/2616-5236.4(26).2023.291788","url":null,"abstract":"The purpose of the article is to substantiate the peculiarities of financial management in the conditions of martial law, which is accompanied by a high level of business risk, as well as to outline the priority directions for making managerial decisions of a financial nature based on adaptation to rapidly changing business conditions in order to achieve the set goals. Approaches to determining the essence of financial management are distinguished: based on the use of a systemic approach, as a science of financial management, which involves the development of methods to achieve the goals of the enterprise, in particular, ensuring a strong and stable financial position; as a process primarily related to the management of financial resources; from the position of enterprise asset management. It is substantiated that in the conditions of martial law, the main goals and tasks of economic activity, traditional approaches to financial management change. The peculiarities of the financial management of the enterprise in the conditions of martial law, which is accompanied by a high level of business risk and the need to adapt to new market realities, are outlined. Attention is focused on the need to use non-standard solutions for attracting financial resources through state support programs, international financial assistance, etc. The main types of additional financial opportunities for business from the state, which were developed and proposed recently, are presented. The directions of digitization of the financial management of the enterprise are outlined, which involves the use of digital technologies and tools to optimize financial processes, increase the efficiency of management decisions of a financial nature. The significance of the introduction of cloud technologies, automated risk management systems, electronic document management, specialized programs for accounting and reporting, financial analytical tools, electronic banking and electronic payments, cyber security measures for increasing the efficiency of financial management at the enterprise is characterized.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"47 5-6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139192001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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