PERSEPSI KOMPATIBILITAS, PERSEPSI TRIABILITY TERHADAP INTENSI PERILAKU SERTA DAMPAKNYA PADA PENGGUNAAN MOBILE BANKING BANK RAKYAT INDONESIA DI SURABAYA

Abstract

Using technology in every day's daily activities is not a stranger anymore, rapid technological development is very influential on economic and social activities. Technological advances also affect the banking world electronically. One of the services enhanced by banks is the mobile banking facility. This study aims to analyze the influence of relative advantage, perceived complexity perceived compatibility,, perceived triability on behavioral intentions and the impact on the use of BRI mobile banking in Surabaya. Sample of this research are 100 respondents and this research is done in Surabaya. Sample is drawn using purposive sampling methods. This study uses Partial Least Square Structural Equation Modeling 6.0 (PLS-SEM) analysis technique. The results of this study reveals that relative advantage, perceived complexity, perceived compatibility, perception of behavioral intentions have a significant effect on using BRI’s mobile baking and while perceived triability does not significantly influence behavioral intention on using BRI’s mobile baking. Anyhow behavioral intension to use significantly affects BRI's mobile banking user.