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Pengaruh Citra Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Sepatu Nike di Surabaya 品牌形象、品牌信任和客户满意度的影响在泗水的耐克品牌的忠诚度
Pub Date : 2019-11-25 DOI: 10.14414/JBB.V8I2.1545
Rollaz Dodo Pamungkas
This study aimed to test the effect of the brand image, brand trust, and customer satisfaction on brand loyalty NIKE shoes in Surabaya. This quantitative study used SPSS version 16.00 for the data analysis, with the population of Nike shoes in Surabaya. The data were collected using questionnaires towards 80 respondents. They were selected based on the method of purposive sampling. Multiple linear regression analysis was also for analyzing the data. The results showed that (1) there is a significant difference between the variables of brand image on brand loyalty Nike shoes in Surabaya, (2) there is also a significant difference between the variables of confidence in the brand to brand loyalty Nike shoes in Surabaya (3) a significant difference between the variables customer satisfaction on brand loyalty Nike shoes in Surabaya.
本研究旨在检验品牌形象、品牌信任和顾客满意度对泗水市NIKE鞋业品牌忠诚度的影响。本定量研究使用SPSS 16.00版本进行数据分析,以泗水市耐克鞋的人口为研究对象。数据是通过对80名受访者的问卷调查收集的。他们的选择是基于目的抽样的方法。采用多元线性回归分析对数据进行分析。结果表明:(1)品牌形象对品牌忠诚的影响存在显著性差异;(2)品牌信心对品牌忠诚的影响存在显著性差异;(3)顾客满意对品牌忠诚的影响存在显著性差异。
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引用次数: 1
Pengaruh Citra Merek, Iklan, Kualitas yang dirasa terhadap Keputusan Pembelian Sim Card Telkomsel di Surabaya 品牌形象、广告的影响,以及在泗水购买Sim卡的品质
Pub Date : 2019-07-04 DOI: 10.14414/JBB.V9I1.906
Indra Nandaputra Lasaib, Emma Yulianti
The purpose of this study to determine whether the image of the brand, advertising, and perceived quality has a significant influence either simultaneously or partially on purchasing decisions Telkomsel SIM card in Surabaya. This study uses the entire population of Surabaya people who use Telkomsel as their mobile telephone operator. In this study, judgement sampling technique to adapted the characteristics specified by the researcher. The sample in this study using 80 respondents people of Surabaya who use Telkomsel as their mobile telephone operator. The data used are primary data and their were collected through a survey using a questionnaire. Data were analyzed using descriptive analysis, classic assumption test and multiple linear regression analysis using SPSS 20. Based on the calculations and the results are known hypothesis that the image of the brand, advertising, and perceived quality has a significant influence either simultaneously or partially on purchasing decisions Telkomsel SIM card in Surabaya .
本研究的目的是确定品牌形象、广告和感知质量是否同时或部分地对泗水Telkomsel SIM卡的购买决策产生重大影响。这项研究使用了使用Telkomsel作为移动电话运营商的整个泗水人口。在本研究中,判断抽样技术适应了研究者指定的特点。本研究的样本使用80名泗水的受访者,他们使用Telkomsel作为他们的移动电话运营商。使用的数据是原始数据,它们是通过使用问卷调查收集的。采用SPSS 20对数据进行描述性分析、经典假设检验和多元线性回归分析。根据计算和结果是已知的假设,品牌形象,广告和感知质量有显著的影响,要么同时或部分地对购买决策的Telkomsel SIM卡在泗水。
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引用次数: 0
Kesadaran Merek, Citra Merek, Persepsi terhadap Kualitas dan Pengaruhnya terhdap Niat Beli Sepeda Motor Handa Variao di Surabaya 在泗水购买Handa Variao摩托车的意图达到了品牌意识、品牌形象、对质量和影响的感知
Pub Date : 2019-07-01 DOI: 10.14414/JBB.V9I1.1648
Geby Laylany Widjanarko, S. Harsono
Brand awareness, brand image, and highquality perception can lead the company to have a competitive advantage over a product in creating a relationship between consumers and producers. This study aims to examine and analyze the influence of brand awareness, brand image, and felt- quality towards the purchase intention Honda Vario motorcycle in Surabaya. By using purposive sampling obtained 130 respondents, using multiple linear regression for data analysis and validity, reliability and classical assumption tests have been carried out, this study proves that brand awareness, brand image, perceived quality affect purchase intentions both partially and simultaneously. Because this study has direct implications for purchase intentions, there are several indicators of brand awareness, brand image and quality that are felt to be lacking, should get attention from manufacturers, distributors and dealers.
品牌意识、品牌形象和高质量感知可以在消费者和生产者之间建立关系,从而使公司比产品具有竞争优势。本研究旨在检验及分析品牌知名度、品牌形象、手感品质对泗水地区本田Vario摩托车购买意愿的影响。本研究采用有目的抽样获得130名被调查者,采用多元线性回归对数据进行分析,并进行了效度、信度和经典假设检验,证明品牌意识、品牌形象、感知质量对购买意愿既有部分影响,也有同时影响。由于本研究对购买意愿有直接的影响,因此在品牌意识、品牌形象和质量方面,有几个指标被认为是缺乏的,应该引起制造商、分销商和经销商的注意。
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引用次数: 2
Pengaruh Kegunaan, Kesesuaian, Keuntungan Relatif, Motivasi Hedonik Dan Risiko Yang Dirasakan Terhadap Penggunaan Mobile Banking Bank Mandiri SurabayaYang Dimediasi Niat Perilaku Nasabah 用途、一致性、相对优势、享乐动机和对苏拉巴独立银行移动银行的风险的影响,这些银行的行为意图得到了调解
Pub Date : 2019-07-01 DOI: 10.14414/jbb.v9i1.1501
Muhammad Ilham Mandrata, Yudi Sutarso
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引用次数: 0
Kesejahteraan Pengemudi Grabbike Online di Surabaya dalam Perspektif Maqashid Al-Shariah
Pub Date : 2019-07-01 DOI: 10.14414/JBB.V9I1.1646
Fanira Putri Dewantara Anwar, Ika Yunia Fauzia
The Welfare of Grabbike Online Drivers in Surabaya Perspective is studied in Maqashid Al-Shariah. This study examined the level of welfare of the Grabbike driver and was linked to the analysis of maqashid al-shariah. The data were colected  by interviewing, observin,  and documenting with the seven people as  informants. The data were analyzed using phenomenology and the truth was tested. The result shows  the level of welfare of the Grabbike driver is quite prosperous because the income they have earned from being a driver for Grabbike is sufficient for daily needs. However,  there were still informants who thought that the income from being a Grabbike driver was insufficient for daily needs. Most of the informants considered that his dharuriyat needs were fulfilled by working as a Grabbike driver. Although there are still informants who consider that their dharuriyat needs are not sufficient in terms of income earned by being a Grabbike driver, they are still mediocre.
Maqashid Al-Shariah研究了泗水视角下Grabbike在线司机的福利。这项研究考察了Grabbike司机的福利水平,并与maqashid al-shariah的分析相关联。数据是通过访谈、观察和记录7人作为举报人收集的。采用现象学方法对数据进行分析,并对其真实性进行检验。结果表明,Grabbike司机的福利水平是相当富裕的,因为他们作为Grabbike司机所获得的收入足以满足日常需求。然而,仍有举报者认为,作为一名Grabbike司机的收入不足以满足日常需求。大多数举报人认为,当一名grab自行车司机满足了他的生活需求。尽管仍有举报人认为,就作为Grabbike司机所赚取的收入而言,他们的dharuriyat需求还不够,但他们仍然是平庸的。
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引用次数: 1
Pengaruh Saving Motives, Kompetensi dan Pengalaman Positif terhadap Keputusan Membeli Asuransi dengan Kecenderungan Membeli sebagai Variabel Mediasi 储蓄、能力和积极的购买决定的影响,以及作为调解变量的购买倾向
Pub Date : 2019-06-28 DOI: 10.14414/JBB.V9I1.1512
Kristina Mersis, Mellyza Silvi
The aim of this study is to examine the influence of saving motives, competency and positive experience on insurance purchasing decision with the inclination to purchase as mediating variable. The number of respondents from this study are 295 respondents which have criteria such as having insurance and being a decision maker to buy insurance and live in Surabaya, Gresik and Tuban. The technique to analyze the data use Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results of this study explain that saving motives, competency and positive experience have a significant positive influence on insurance purchasing decision, while the inclination to purchase can mediate the influence of competency and positive experience on insurance purchasing decision. Keywords : saving motives, competency, positive experience, inclination to purchase, insurance purchasing decision
本研究以购买倾向为中介变量,探讨储蓄动机、能力和积极经验对保险购买决策的影响。这项研究的受访者人数为295人,他们的标准是有保险,是购买保险的决策者,住在泗水、格列西克和图班。数据分析技术采用偏最小二乘结构方程建模(PLS- sem),采用PLS 6.0程序。本研究结果解释了储蓄动机、胜任力和积极体验对保险购买决策有显著的正向影响,而购买倾向可以中介胜任力和积极体验对保险购买决策的影响。关键词:储蓄动机,能力,积极经验,购买倾向,保险购买决策
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引用次数: 0
Pengaruh Kinerja Rentabilitas dan Risiko Usaha terhadap Skor Kesehatan Bank Umum Swasta Nasional Devisa di Indonesia 印度尼西亚私营国家外汇私营公共银行健康得分的可责制业绩和风险
Pub Date : 2019-04-29 DOI: 10.14414/JBB.V8I2.1546
Dinda Krisna Dewiyanti, Herizon Herizon
The purpose of this research is to analyze the influence ofROA, ROE, NIM, CKPN Credit, NPL, IRR, PDN, BOPO, FBIR, and LDR either simultaneously or partially towards Bank’s Determining Health Score. Population used in this research was National Private Foreign Commercial Bank in Indonesia. The sampling technique based on purposive sampling technique. The data was a secondary data. Samples were used documentation data. This research used Multiple Regression Analysis (MRA). Hypothesis test result, it found that ROA, ROE NIM, CKPN Credit, NPL, IRR, PDN, BOPO, FBIR and LDR have a significant influence on Determining Health Score of National Private Foreign Commercial Bank in Indonesia. While it means on partially that ROA has no positive significant effect, ROE has a positive significant effect, NIM has no negative significant effect, CKPN Credit has no positive significant effect, NPL has a negative significant effect, IRR has no positive significant effect, PDN has no positive significant effect, BOPO has no negative significant effect, FBIR has no negative significant effect and the last is LDR has no negative significant effect. Among all of the variables in this research, NPL is the most dominated variables on Determining Health Score of National Private Foreign Commercial Bank in Indonesia with 11,7 percent higher than the other variables. Keywords: Profitability Performance, Business Risk, Health Score
本研究的目的是分析银行的净资产收益率(ROE)、净资产收益率(NIM)、CKPN信用、不良贷款率(NPL)、内部收益率(IRR)、资产负债率(PDN)、资产负债率(BOPO)、资产负债率(FBIR)和贷存率(LDR)同时或部分影响银行的决定健康评分。本研究使用的人口为印度尼西亚国家私人外国商业银行。基于目的抽样技术的抽样技术。这个数据是辅助数据。样本使用文档数据。本研究采用多元回归分析(MRA)。假设检验结果发现,ROA、ROE NIM、CKPN信用、NPL、IRR、PDN、BOPO、FBIR和LDR对印度尼西亚国家私营外国商业银行健康得分的决定有显著影响。而这部分意味着ROA没有正显著影响,ROE有正显著影响,NIM没有负显著影响,CKPN信用没有正显著影响,NPL有负显著影响,IRR没有正显著影响,PDN没有正显著影响,BOPO没有负显著影响,FBIR没有负显著影响,最后是LDR没有负显著影响。在本研究的所有变量中,不良贷款是决定印度尼西亚国家私人外国商业银行健康评分的最主要变量,比其他变量高出11.7%。关键词:盈利能力绩效,企业风险,健康度评分
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引用次数: 0
Pengaruh Saving Motives, Pengalaman Positif terhadap Keputusan Membeli Asuransi dengan Kecenderungan Membeli sebagai Variabel Mediasi 储蓄激励的影响,积极的购买保险决定的经验,有购买作为调控变量的倾向
Pub Date : 2019-04-29 DOI: 10.14414/JBB.V8I2.1513
Pratiwi Indah Nurhayati, Mellyza Silvi
The purpose of this study is to examine the influence of saving motives, positive experience on insurance purchasing decision with the inclination to purchase as mediation variable. The number of respondents from this study are 295 respondents. Respondents criteria in this study such as hav ing insurance and being a decision maker to buy insurance and live in Surabaya, Gresik and Tuban. The technique to analyze the data use Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results of this study explain that saving motives, and positive experience have a significant positive influence on insurance purchasing decision , while the inclination to purchase can mediate the influence of competency and positive experience on insurance purchasing decision .
本研究以购买倾向为中介变量,探讨储蓄动机、积极经验对保险购买决策的影响。本次研究的调查对象为295人。受访者在这项研究中的标准,如有保险和作为一个决策者购买保险和生活在泗水,格列西克和图班。数据分析技术采用偏最小二乘结构方程建模(PLS- sem),采用PLS 6.0程序。本研究结果解释了储蓄动机和积极经验对保险购买决策有显著的正向影响,而购买倾向可以中介能力和积极经验对保险购买决策的影响。
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引用次数: 0
Pengaruh harga dan kualitas terhadap keputusan pembelian tembakau PT.Djarum di kalangan pengepul di Madura 价格和质量对马杜拉商人购买PT. d针头烟草决定的影响
Pub Date : 2019-04-29 DOI: 10.14414/JBB.V8I2.1647
Fadilatus Syammil, B. Burhanudin
Indonesia is a grand producer of tobacco, and including the province of East Java, Pamekasan Regency, Madura. Pamekasan Regency produces the most tobacco compared to Sumenep Regency and Sampang Regency. Tobacco attracts the interest of the Indonesian cigarette companies. PT. Djarum purchases tobacco to be used as a material to produce cigarettes. The purchase of tobacco is based on the prices and the quality. This company purchases a huge amount of tobacco, which is nine thousand tons. The aim of this research is to analyze the signification effect of the price and the quality towards PT Djarum’s purchasing decision of tobacco among collectors in Madura. The respondents of this research are the collectors (Pengepul/Bandul) of PT Djarum. The questionnaires are given to seventy respondents and is analyzed using Partial Least Square (PLS)-Structure Equation Model (SEM). The results of this research show that the price has a significant positive effect towards the tobacco purchasing decision of PT. Djarum. The quality not significant negative effect towards the tobacco purchasing decisions of PT. Djarum. Keywords: PT. Djarum, Bandul, Prices, Quality and Purchase Decision.
印度尼西亚是烟草生产大国,包括东爪哇省、帕梅卡桑摄政省、马杜拉省。与苏梅内普和三邦摄政相比,帕梅卡山摄政生产的烟草最多。烟草吸引了印尼卷烟公司的兴趣。PT. Djarum购买烟草作为生产香烟的材料。购买烟草是根据价格和质量。这家公司购买了大量的烟草,有九千吨。本研究的目的是分析价格和质量对马杜拉采收人烟草购买决策的意义效应。本研究的调查对象是PT jarum的收集者(Pengepul/Bandul)。问卷给了70名受访者,并使用偏最小二乘(PLS)-结构方程模型(SEM)进行分析。研究结果表明,价格对烟草购买者的烟草购买决策具有显著的正向影响。质量对烟草购买决策的负向影响不显著。关键词:PT. jarum, Bandul,价格,质量与采购决策
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引用次数: 0
The Effect of Brand Awareness, Perceived Quality, and Brand Attitude Toward Purchase Intention of Biscuit Oreo in Surabaya 品牌意识、感知质量、品牌态度对泗水地区奥利奥饼干购买意愿的影响
Pub Date : 2019-04-19 DOI: 10.14414/JBB.V8I2.1548
Claudia Bimantari
This study aims to determine the effect of Brand Awareness, Perceived Quality, and Brand Attitude toward Purchase Intention of Biscuit Oreo in Surabaya. This research is a survey one with causal relationship constructs, so questionnaire is the main data source. Questionnaire measured with Likert scale and then data analysis done using structural equation model using Amos 22.0 program. The results showed that Brand Awareness significantly influence Perceived Quality because the standardized regression weight is 0.354 with value of C.R of 2.974 and p value of 0.003. Brand Awareness Significantly influence Purchase Intention because standardized regression weight is 0.486 with value of C.R of 3.756 and p value of 0.000. Perceived Quality significant influence Brand Attitude because standardized regression weight is 0.311 with value of C.R of 2.618 and p value of 0.009. Perceived Quality does not significantly influence Purchase Intention because standardized regression weight is 0.236 with value of C.R of 1.905 and p value of 0.057. Brand Attitude significantly influence Purchase Intention because standardized regression weight is 0.226 with a value of C.R of 2.015 and p value of 0.044
本研究旨在确定品牌意识、感知品质和品牌态度对泗水地区奥利奥饼干购买意愿的影响。本研究是一项具有因果关系结构的调查研究,因此问卷是主要的数据来源。问卷采用李克特量表测量,数据分析采用结构方程模型,采用Amos 22.0程序。结果表明,Brand Awareness显著影响Perceived Quality,标准化回归权值为0.354,C.R值为2.974,p值为0.003。品牌意识显著影响购买意愿,标准化回归权值为0.486,C.R值为3.756,p值为0.000。感知质量显著影响品牌态度,标准化回归权值为0.311,C.R值为2.618,p值为0.009。感知质量对购买意愿的影响不显著,标准化回归权值为0.236,C.R值为1.905,p值为0.057。品牌态度显著影响购买意愿,标准化回归权值为0.226,C.R值为2.015,p值为0.044
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引用次数: 2
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Journal of Business & Banking
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