{"title":"Regulating Deceptive Advertising: False Claims and Skeptical Consumers","authors":"Yue Wu, Tansev Geylani","doi":"10.1287/mksc.2020.1221","DOIUrl":null,"url":null,"abstract":"This paper studies interactions between dishonest firms, skeptical consumers, and regulations, and it finds that higher penalty for false statements can reduce consumer surplus, firm profits, and w...","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2020.1221","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 15
Abstract
This paper studies interactions between dishonest firms, skeptical consumers, and regulations, and it finds that higher penalty for false statements can reduce consumer surplus, firm profits, and w...
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