Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

Abstract

There isn´t a consensus about the impact of a first time or a repeat tourist on local economy since that the findings of studies comparing the amount of money spent by the two categories of tourists are inconclusive. We interviewed 500 people who went to any tourist destination more than once through a virtual platform in Brazil. This article uses Principal Component Analysis to analyze this issue. The results identified four types of repeat tourists, who tend to spend less than first-time tourists, but who may influence people to visit the destination due to their high degree of satisfaction. A recommendation for future research would be to use the Confirmatory Factor Analysis (CFA) to confirm the measurement model after conducting Exploratory Factor Analysis (EFA).