Cross-cultural Communication- How Does Japanese Animation Adapt American Cultural Values to Satisfy American Consumers?

Qi-Jia Zhou, Yisui Tang
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Abstract

In the context of business communication, the topic of cross-cultural adaptation is often discussed. This research report is committed to discuss the differences in ways American and Japanese audiences interpret animation series and the reason why Japanese anime could become successful in the United States. By combining both theoretical research and a practical example, it was possible to conclude factors for organizations to consider when entering a foreign market, such as constructing local authenticity and adapting crucial cultural values. The most significant discovery, however, is to identify outstanding elements that appeal to a certain group of audiences.
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跨文化交流——日本动画如何适应美国文化价值观以满足美国消费者?
在商务交际的语境中,跨文化适应这个话题经常被讨论。本研究报告旨在探讨美国和日本观众对动画系列的不同解读,以及日本动画在美国取得成功的原因。通过结合理论研究和实际案例,可以得出组织在进入国外市场时需要考虑的因素,例如构建当地真实性和适应关键的文化价值观。然而,最重要的发现是找出吸引特定受众群体的突出元素。
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