Characterizing Bank Choices Among Clients

Abstract

This study aims to extract the underlying factors characterizing bank choices among clients in Davao del Sur using quantitative research design as the method and the application of Exploratory Factor Analysis. Focus group discussion was undertaken to preliminarily determine items that were the parameters in selecting a bank to transact. After which, answers were collated, analyzed, and contextualized, and form a questionnaire. Data were gathered through an online platform to several 250 respondents identified as clients from various banks in Davao del Sur. The following approaches were taken to achieve the study's objectives: descriptive statistics; exploratory factor analysis; t-test; One-way (ANOVA); and Exploratory Factor Analysis (EFA). Results revealed five factors characterizing bank choices among clients in Davao del Sur: Accessibility and Convenience; Products and Services; Electronic Services; Third-party Influences, and Bank Appearance. Further, among all dimensions (factors) identified, respondents found significant differences characterizing bank choices when grouped according to sex, age, generation, and educational attainment.