Media social responsibility of live delivery in public welfare communication

Abstract

In the first half of 2020, due to the rapid development of COVID-19's live broadcast of e-commerce in China in a short period of time, the sudden emergence of the live webcast and the overall growth of economic growth brought about precise poverty alleviation for all regions. Some mainstream media represented by CCTV also began to join the team of webcast delivery, and achieved very effective results. Most importantly, in the whole process of live broadcasting, it also reflects certain social responsibilities, such as providing services to the society, transmitting good subjective value and humanistic care, which further promotes the country's economic construction and creates happiness and welfare for the people. This is also the media social responsibility that public welfare live broadcasting can bring.