{"title":"Features and assumptions of using sociological surveys and studies to assess the audience of television programs","authors":"V. V. Kirko","doi":"10.47813/dnit-ii.2023.7.288-292","DOIUrl":null,"url":null,"abstract":"The presently used approach to assessing the audience of television programs and the methodology of calculation by the method of selective statistical analysis using survey and panel sociological studies is described in the article. The features and assumptions of the method are considered, which for several cases can give distorted results or allow their complete absence due to insufficient sampling.","PeriodicalId":120757,"journal":{"name":"II All-Russian scientific conference with international participation \"Achievements of science and technology\"","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"II All-Russian scientific conference with international participation \"Achievements of science and technology\"","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47813/dnit-ii.2023.7.288-292","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The presently used approach to assessing the audience of television programs and the methodology of calculation by the method of selective statistical analysis using survey and panel sociological studies is described in the article. The features and assumptions of the method are considered, which for several cases can give distorted results or allow their complete absence due to insufficient sampling.
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