Research on the Status Quo of Intangible Cultural Heritage and Its Spreading Strategies in the Context of Consolidating Poverty Alleviation

Abstract

The protection and spread of intangible cultural heritage bears the features of the living environment and regional culture of China’s ethnic minorities. With the successful accomplishment of poverty alleviation, the status quo, protection and dissemination of intangible cultural heritage has become the focus of poverty alleviation consolidation. There is a variety of unique intangible cultural heritage in Yao region in Hezhou, Guangxi. Based on the analysis of the status quo of intangible cultural heritage and spreading strategy in Hezhou, Guangxi in the context of consolidating poverty alleviation, we need to fully integrate intangible cultural heritage with the special function of consolidating poverty alleviation, explore the inheritance and protection of intangible cultural heritage and its spreading strategies, promote the continuous spread of intangible cultural heritage, build up the brand awareness of regional culture and art in the Yao area, and comprehensively enhance its cultural soft power and economic strength.