Pub Date : 2021-11-01DOI: 10.1109/iccst53801.2021.00116
Zheng Kun, Lian Zhi-Wei, Wang Yu-Guo, Gu Xin-Yan, Zhu Chang-jian, Liu Xuan
In order to solve the shortcomings of coordination mechanisms in intelligent manufacturing systems, a Bio-inspired Manufacturing System based on digital hormones is proposed. First, on the basis of defects in modern manufacturing systems, the basic construction method of knowledge graph in the field of intelligent manufacturing is proposed. Based on the basic processes and digital information of BISM, a knowledge graph of the BIMS has been established. At the same time, the principle of hormone regulation is applied to the digital information in this knowledge graph to construct a digital hormone state set. With hormone-driven and knowledge graphs for digital information distribution guidelines, a regulation model based on digital hormones is formulated. Finally, a BIMS simulation platform based on digital hormones is introduced. Based on this platform, the digital hormone regulation model and knowledge map in various disturbance situations in a dynamic environment can be deeply studied.
{"title":"A Digital Hormone Regulation based Approach for Bio-inspired Manufacturing System Modeling","authors":"Zheng Kun, Lian Zhi-Wei, Wang Yu-Guo, Gu Xin-Yan, Zhu Chang-jian, Liu Xuan","doi":"10.1109/iccst53801.2021.00116","DOIUrl":"https://doi.org/10.1109/iccst53801.2021.00116","url":null,"abstract":"In order to solve the shortcomings of coordination mechanisms in intelligent manufacturing systems, a Bio-inspired Manufacturing System based on digital hormones is proposed. First, on the basis of defects in modern manufacturing systems, the basic construction method of knowledge graph in the field of intelligent manufacturing is proposed. Based on the basic processes and digital information of BISM, a knowledge graph of the BIMS has been established. At the same time, the principle of hormone regulation is applied to the digital information in this knowledge graph to construct a digital hormone state set. With hormone-driven and knowledge graphs for digital information distribution guidelines, a regulation model based on digital hormones is formulated. Finally, a BIMS simulation platform based on digital hormones is introduced. Based on this platform, the digital hormone regulation model and knowledge map in various disturbance situations in a dynamic environment can be deeply studied.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115701308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00136
Jie Zhang, Lanxiao Xin, Wei Lv
With the advent of an aging society, providing for old adults has been an inevitable and emerging task demanded to deal with, so does China. It is revealed that aging life quality would be in line with the perception of aging significantly. Also, in view of the invisible but considerable homosexual population existing in China, this survey seeks to understand and outline Chinese homosexual youths’ self-perception of their coming aging life. As it might be helpful for both homosexual youths per se and the general public to deepen their perception of aging and prepare for the aging life better. In this survey(N=25), qualitative research methods, snowball sampling and intensive interviews were employed, whose implementation was mediated by instant messaging technologies. After coding collected data according to principles of Grounded Theory, two dimensions: the self-perception of (1) aging process and (2) providing for aging life, were turned out to represent Chinese homosexual youths’ self-perception of their aging life. That could be generally stated as a relatively optimistic prospection, albeit with their perceived negative factors against aging successfully.
{"title":"An Exploratory Qualitative Survey upon Self-perception of Future Aging Life within Chinese Homosexual Youths","authors":"Jie Zhang, Lanxiao Xin, Wei Lv","doi":"10.1109/ICCST53801.2021.00136","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00136","url":null,"abstract":"With the advent of an aging society, providing for old adults has been an inevitable and emerging task demanded to deal with, so does China. It is revealed that aging life quality would be in line with the perception of aging significantly. Also, in view of the invisible but considerable homosexual population existing in China, this survey seeks to understand and outline Chinese homosexual youths’ self-perception of their coming aging life. As it might be helpful for both homosexual youths per se and the general public to deepen their perception of aging and prepare for the aging life better. In this survey(N=25), qualitative research methods, snowball sampling and intensive interviews were employed, whose implementation was mediated by instant messaging technologies. After coding collected data according to principles of Grounded Theory, two dimensions: the self-perception of (1) aging process and (2) providing for aging life, were turned out to represent Chinese homosexual youths’ self-perception of their aging life. That could be generally stated as a relatively optimistic prospection, albeit with their perceived negative factors against aging successfully.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127137740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00082
Yu He
Based on the trend of wide application and the different views on Game as a Service (GaaS), this paper explores the effect of GaaS on the further development of the game industry from users’ views. The analysis is based on the data from speech and financial report and the data based on a questionnaire. The result shows the influence of GaaS on the three aspects of the theory of game life (examples of GaaS), service design and user experience. Finally, this paper draws a conclusion that The GaaS is only a way or method to a successful game, and it would be failed if it is only used for the benefits to game companies. It is not suited for all games.
基于游戏即服务(Game as a Service, GaaS)的广泛应用趋势和不同观点，本文从用户的角度探讨了GaaS对游戏产业进一步发展的影响。分析基于演讲和财务报告的数据以及基于问卷调查的数据。结果显示了GaaS对游戏生命理论(GaaS实例)、服务设计和用户体验三个方面的影响。最后，本文得出的结论是，GaaS只是成功游戏的一种方式或方法，如果它只用于游戏公司的利益，那么它将会失败。它并不适合所有的游戏。
{"title":"The Effect of Game as a Service on Future Game Industry Based on Users View","authors":"Yu He","doi":"10.1109/ICCST53801.2021.00082","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00082","url":null,"abstract":"Based on the trend of wide application and the different views on Game as a Service (GaaS), this paper explores the effect of GaaS on the further development of the game industry from users’ views. The analysis is based on the data from speech and financial report and the data based on a questionnaire. The result shows the influence of GaaS on the three aspects of the theory of game life (examples of GaaS), service design and user experience. Finally, this paper draws a conclusion that The GaaS is only a way or method to a successful game, and it would be failed if it is only used for the benefits to game companies. It is not suited for all games.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122828479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00050
Zongxia Zhang, Lingyun Xie, Zhijun Zhao
Music can bring different emotional feelings which often change with time. The whole emotion-perception of a piece of music is related to the emotion of each temporal segment obviously. This study focuses on the relationship between the whole and each segment in music emotion-perception and how does the relationship change under different culture as well as different mood categories. Specifically, we built a temporal-dynamic emotion dataset containing Chinese folk music and Western classical music, and the music was also divided into four categories: sad, angry, happy and relaxed. Every piece of music is divided into several temporal segments of different lengths. Valence-Arousal model was used to annotate the emotion of segments and the whole music. Through correlation analysis and regression analysis, the emotion-perception relationship between the whole and segments was studied. The results show that relationship between the whole and each segment in emotion-perception is significant. This paper also explored the differences of this relationship under different cultural backgrounds and emotional categories.
{"title":"Temporal Integration of Emotion Perception for Cross-Cultural and Multi-Emotion Music","authors":"Zongxia Zhang, Lingyun Xie, Zhijun Zhao","doi":"10.1109/ICCST53801.2021.00050","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00050","url":null,"abstract":"Music can bring different emotional feelings which often change with time. The whole emotion-perception of a piece of music is related to the emotion of each temporal segment obviously. This study focuses on the relationship between the whole and each segment in music emotion-perception and how does the relationship change under different culture as well as different mood categories. Specifically, we built a temporal-dynamic emotion dataset containing Chinese folk music and Western classical music, and the music was also divided into four categories: sad, angry, happy and relaxed. Every piece of music is divided into several temporal segments of different lengths. Valence-Arousal model was used to annotate the emotion of segments and the whole music. Through correlation analysis and regression analysis, the emotion-perception relationship between the whole and segments was studied. The results show that relationship between the whole and each segment in emotion-perception is significant. This paper also explored the differences of this relationship under different cultural backgrounds and emotional categories.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117097497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00054
Jingyu Liu, Yuqu Chen, Can Ran, Yongzhan Huang, Wei Jiang
The timbre attributes are affected by multiple factors such as the time domain, frequency domain, time-frequency domain, and harmonic structure of the sound signal, and there is a certain degree of correlation and redundancy among the objective acoustic parameters. Analyzing the perception of the objective acoustic parameters of the timbre Attributes is of great significance to the study of timbre perception. In order to achieve the above goals, this paper constructs a timbre database of Chinese and Western musical monophonic instruments, and extracts 45 timbre objective acoustic parameters based on this database. through factor analysis of these acoustic parameters, it shows that the Information of 45 timbre objective acoustic parameters can be condensed into 6 factors, and each factor has a clear timbre perception attribute. Based on this result, we use the multi-dimensional scale analysis method to verify the six factors, and the verification results are basically consistent with the factor analysis results. The 6 factors constructed can explain the time-frequency domain distribution, structure and energy distribution of acoustic parameters, and provide a theoretical basis for constructing an interpretable model based on audio objective acoustic parameters.
{"title":"Perceptual Attribute Analysis of Objective Acoustic Parameters of Musical Instrument Timbre","authors":"Jingyu Liu, Yuqu Chen, Can Ran, Yongzhan Huang, Wei Jiang","doi":"10.1109/ICCST53801.2021.00054","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00054","url":null,"abstract":"The timbre attributes are affected by multiple factors such as the time domain, frequency domain, time-frequency domain, and harmonic structure of the sound signal, and there is a certain degree of correlation and redundancy among the objective acoustic parameters. Analyzing the perception of the objective acoustic parameters of the timbre Attributes is of great significance to the study of timbre perception. In order to achieve the above goals, this paper constructs a timbre database of Chinese and Western musical monophonic instruments, and extracts 45 timbre objective acoustic parameters based on this database. through factor analysis of these acoustic parameters, it shows that the Information of 45 timbre objective acoustic parameters can be condensed into 6 factors, and each factor has a clear timbre perception attribute. Based on this result, we use the multi-dimensional scale analysis method to verify the six factors, and the verification results are basically consistent with the factor analysis results. The 6 factors constructed can explain the time-frequency domain distribution, structure and energy distribution of acoustic parameters, and provide a theoretical basis for constructing an interpretable model based on audio objective acoustic parameters.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121284473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00057
Lei Xue, Xiaobo Lu
with the rapid development of intelligent technology, the product image design process made the transition from “mechanized” to “intellectualized”. With a view to making the product image design scenario and process central focuses, this paper intends to expound upon research into intelligent technology. A theoretical framework, Kansei engineering, will form the basis of discussion into the image design decision optimization system. Firstly, the key developing technologies that facilitate the use of product image design decision system are detailed, namely, computer aided design system (CAD), X reality (XR) and artificial intelligence (AI). Secondly, an application analysis of the CAD, XR and AI is made of the product image design decision optimization system, respectively. Thirdly, the effective characteristics of the product image design decision optimization system will be depicted, including intelligence, digitization, and integration within the industrial design process. Finally, the ways that product image design system can be optimized will be summarized. The future of development within the industry of product image design technology and the ways that the system can be optimized going forward will be discussed. Combining system optimization with the technology available within the industry could potentially bring about more accurate, efficient, humanized, and intelligent design.
{"title":"Intelligent Research and Application of Product Image Design Decision Optimization System","authors":"Lei Xue, Xiaobo Lu","doi":"10.1109/ICCST53801.2021.00057","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00057","url":null,"abstract":"with the rapid development of intelligent technology, the product image design process made the transition from “mechanized” to “intellectualized”. With a view to making the product image design scenario and process central focuses, this paper intends to expound upon research into intelligent technology. A theoretical framework, Kansei engineering, will form the basis of discussion into the image design decision optimization system. Firstly, the key developing technologies that facilitate the use of product image design decision system are detailed, namely, computer aided design system (CAD), X reality (XR) and artificial intelligence (AI). Secondly, an application analysis of the CAD, XR and AI is made of the product image design decision optimization system, respectively. Thirdly, the effective characteristics of the product image design decision optimization system will be depicted, including intelligence, digitization, and integration within the industrial design process. Finally, the ways that product image design system can be optimized will be summarized. The future of development within the industry of product image design technology and the ways that the system can be optimized going forward will be discussed. Combining system optimization with the technology available within the industry could potentially bring about more accurate, efficient, humanized, and intelligent design.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121519921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00084
Ziyi He, Xiao Yan, Hanxi Wang
Chinese indoor theaters have established a relatively complete technical standard system in aspects of lighting, sound, safety supervision and others, while outdoor live performance theaters only have a service standard system. Due to the great scale of sceneries and exposure to the natural open environment, its lighting, audio and other systems, wire modeling, LED screen and laser modeling, water curtain/cloud screen/fireworks modeling, animal performance and other technical systems require long-term resistance to the wind, rain, thunder and lightning, damp corrosion, high temperature, ice, snow weather and other new technical requirements like prevention of damage by wild animals. Outdoor live performance theaters cannot share a set of technical standards with indoor theaters. It is necessary to construct a technical standard system fit for the construction, operation and safety service of outdoor live performance theaters.
{"title":"Necessity of Establishing the Stage Technical Standards for Outdoor Live Performance Theater","authors":"Ziyi He, Xiao Yan, Hanxi Wang","doi":"10.1109/ICCST53801.2021.00084","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00084","url":null,"abstract":"Chinese indoor theaters have established a relatively complete technical standard system in aspects of lighting, sound, safety supervision and others, while outdoor live performance theaters only have a service standard system. Due to the great scale of sceneries and exposure to the natural open environment, its lighting, audio and other systems, wire modeling, LED screen and laser modeling, water curtain/cloud screen/fireworks modeling, animal performance and other technical systems require long-term resistance to the wind, rain, thunder and lightning, damp corrosion, high temperature, ice, snow weather and other new technical requirements like prevention of damage by wild animals. Outdoor live performance theaters cannot share a set of technical standards with indoor theaters. It is necessary to construct a technical standard system fit for the construction, operation and safety service of outdoor live performance theaters.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124299799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00032
Guo Yanyan, Li Huabiao, Zhou Yuyang
Museum is the carrier of human civilization. With the development and progress of science and technology, the digital degree of museum is increasing. At the same time, Museum data management technology also needs corresponding reform and development. Thanks to the Internet technology breaking through the geographical and time constraints, crowdsourcing mode, which uses the power of network groups to solve a large number of complex problems, has been applied to all walks of life. In order to solve the problem of 3D modeling in 3D digitization of magnanimity cultural relics in museums, two design schemes based on crowdsourcing mode are proposed. One is based on 3D model decomposition and integration, and the other is based on initial model compression and reverse generation. The two design schemes proposed in this paper can ensure the security of original point cloud data, Make full use of the technical resources of all parties in the network to complete the digital three-dimensional modeling of cultural relics.
{"title":"Research on 3D Modeling Design Scheme of Cultural Relics Based on Crowdsourcing Mode","authors":"Guo Yanyan, Li Huabiao, Zhou Yuyang","doi":"10.1109/ICCST53801.2021.00032","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00032","url":null,"abstract":"Museum is the carrier of human civilization. With the development and progress of science and technology, the digital degree of museum is increasing. At the same time, Museum data management technology also needs corresponding reform and development. Thanks to the Internet technology breaking through the geographical and time constraints, crowdsourcing mode, which uses the power of network groups to solve a large number of complex problems, has been applied to all walks of life. In order to solve the problem of 3D modeling in 3D digitization of magnanimity cultural relics in museums, two design schemes based on crowdsourcing mode are proposed. One is based on 3D model decomposition and integration, and the other is based on initial model compression and reverse generation. The two design schemes proposed in this paper can ensure the security of original point cloud data, Make full use of the technical resources of all parties in the network to complete the digital three-dimensional modeling of cultural relics.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131396087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00024
Wenjing Lu, Guanchun Xu, Xiao Gong, Qian Chen
The rapid development of E-sports industry directly leads to an emergent education system called ‘E-sports Education’. It means both opportunities and challenges to many educational institutions including university, vocational school and other educational companies. In terms of opportunity, the new field create millions of job vacancy, but the challenges of it are also obvious that how to cultivate talents to fulfil the demand of the E-sports market. So, the methodology in E-sports education is quite important in this industry. This paper starts from the background of E-sports education after the expansion of E-sports industry in China. In the second part, the importance of interdisciplinary education will be analyzed in the essence of E-sports. At last, the author evaluates the value of E-sports education under interdisciplinary and the necessity of industrial talent supply.
{"title":"On the interdisciplinary education among undergraduate students majoring in E-sports","authors":"Wenjing Lu, Guanchun Xu, Xiao Gong, Qian Chen","doi":"10.1109/ICCST53801.2021.00024","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00024","url":null,"abstract":"The rapid development of E-sports industry directly leads to an emergent education system called ‘E-sports Education’. It means both opportunities and challenges to many educational institutions including university, vocational school and other educational companies. In terms of opportunity, the new field create millions of job vacancy, but the challenges of it are also obvious that how to cultivate talents to fulfil the demand of the E-sports market. So, the methodology in E-sports education is quite important in this industry. This paper starts from the background of E-sports education after the expansion of E-sports industry in China. In the second part, the importance of interdisciplinary education will be analyzed in the essence of E-sports. At last, the author evaluates the value of E-sports education under interdisciplinary and the necessity of industrial talent supply.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132188200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.1109/ICCST53801.2021.00122
Chen Guo, Hanxi Wang
Rural tourism destinations meet difficulties in developing rural cultural tourism because of their poor marketing abilities. This research applied virtual reality to promote rural tourism destinations’ images. Taking Hubei province as an example, this research investigated the practical approaches of integrating virtual reality with rural cultural tourism. By conducting the field research in Zijin town, the outcomes shown that the virtual reality technology helped dig out the rural tourism destination’s advantages and expand its market. The results of this research contributed to promoting the brand awareness of rural tourism destinations and recovering rural tourism after the epidemic of COVID-19.
{"title":"A Study on the Application of Virtual Reality in the Marketing of Rural Cultural Tourism in Hubei Province","authors":"Chen Guo, Hanxi Wang","doi":"10.1109/ICCST53801.2021.00122","DOIUrl":"https://doi.org/10.1109/ICCST53801.2021.00122","url":null,"abstract":"Rural tourism destinations meet difficulties in developing rural cultural tourism because of their poor marketing abilities. This research applied virtual reality to promote rural tourism destinations’ images. Taking Hubei province as an example, this research investigated the practical approaches of integrating virtual reality with rural cultural tourism. By conducting the field research in Zijin town, the outcomes shown that the virtual reality technology helped dig out the rural tourism destination’s advantages and expand its market. The results of this research contributed to promoting the brand awareness of rural tourism destinations and recovering rural tourism after the epidemic of COVID-19.","PeriodicalId":222463,"journal":{"name":"2021 International Conference on Culture-oriented Science & Technology (ICCST)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133168698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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