Teknologi Finansial, E-Commerce, Perkembangan Alternatif Pembayaran dan Kinerja Bisnis Toko Online: Suatu Kajian pada Mahasiswa Ekonomi dan Bisnis

Muhammad Rakib, Siti Arafah, Dian Anugrah Sanusi
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Abstract

This study aims to reveal the influence of financial technology, e-commerce on the development of payment alternatives and the performance of student online shop businesses. This study uses a type of quantitative research. The research population was all FEB UNM students who were active in the even semester of 2022, namely 3124 people and a sample of 97 respondents, taken by Simple Random Sampling. Data collection techniques were carried out through observation, questionnaires and documentation. The analysis used is multiple regression analysis. The results of the study show that financial technology and E-commerce both simultaneously and partially have a significant influence on payment alternatives and online shop business performance.
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金融技术、电子商务、替代支付和在线商店业务表现的发展:经济学和商业学生的一项研究
本研究旨在揭示金融科技、电子商务对支付方式发展和学生网店业务绩效的影响。本研究采用一种定量研究方法。研究对象为2022年偶数学期活跃的FEB - UNM学生,共3124人,97人,采用简单随机抽样法。数据收集技术是通过观察、调查表和文件来进行的。使用的分析是多元回归分析。研究结果表明,金融技术和电子商务同时或部分地对支付方式和网上商店经营绩效产生显著影响。
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