The examination and assessment of winery business and contribution to the development of wine tourism of Serbia

Nikica Radović, S. Milićević
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引用次数: 2

Abstract

The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of wine producers in Serbia via the application of BEX model while establishing a correlation with the data on the promotion of wine tourism activities on the analyzed wineries' websites. The attained research results indicate a decrease in the BEX index in 2018 in comparison with the values from 2017 and are within the parameters for good values. However, there is no correlation between the performance of wineries and the promotion of wine tourism on their websites.
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对塞尔维亚酒庄业务的考核和对葡萄酒旅游发展的贡献
塞尔维亚境内的酿酒传统可以追溯到古代。今天,与葡萄酒生产有关的活动正在增加,酿酒厂的数量也在增加,它们参与了葡萄酒旅游活动的增值,成为塞尔维亚重要的旅游产品。本文的目的是通过BEX模型的应用来评估塞尔维亚葡萄酒生产商的商业卓越性,同时在分析的酒庄网站上建立与葡萄酒旅游活动推广数据的相关性。获得的研究结果表明,2018年的BEX指数与2017年的值相比有所下降,处于良好值的参数范围内。然而,酒庄的业绩与其网站上的葡萄酒旅游推广之间没有相关性。
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