Steps to Success

Abstract

Nowadays, successful companies are those that build their adaptability by improving business processes, optimizing costs, increasing customer satisfaction, and responding quickly to their customers´ needs. The company can choose two ways: keep its status quo, without going forward or backward, or to act on the opportunities that appear in the market. The reality consists of opportunities that the entrepreneur faces, and also, there are barriers, limitations, and disappointments that arise. Still, if they use innovative solutions, they gain a competitive advantage. In the modern world, the necessary resource is knowledge, which allows entrepreneurs to improve the position of the company in the market. This chapter presents the results of a study among economics and management students, who defined their way of understanding entrepreneurship, and indicate motives of starting-up a business and ranked the features that they believed are the attributes of a successful businessperson.