{"title":"The Evaluation Method of Marketing Staff Competency Based on Gray Relational Analysis","authors":"Haojie Liu, Juan Wang, Jiahai Yuan, Minpeng Xiong","doi":"10.1109/WISM.2010.37","DOIUrl":null,"url":null,"abstract":"The paper utilizes competency evaluation model based on gray relational analysis to assess marketing staff competency. An empirical case is given for an automobile company's marketing staff competency evaluation to prove the validity of the model.","PeriodicalId":119569,"journal":{"name":"2010 International Conference on Web Information Systems and Mining","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on Web Information Systems and Mining","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/WISM.2010.37","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
The paper utilizes competency evaluation model based on gray relational analysis to assess marketing staff competency. An empirical case is given for an automobile company's marketing staff competency evaluation to prove the validity of the model.
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