VECTORS OF STRATEGIC INNOVATION MANAGEMENT OF ENTERPRISES

Abstract

The article substantiates the vectors of strategic innovation management of enterprises. It has been proven that invention and creation is only the initial stage of innovation, and the commercialization process at the final stage is the most important part of the entire innovation process. In the process of technological innovation, business uses internal and external additional innovation resources to achieve innovative development indicators, i.e. companies can realize the commercialization of innovative products with the help of internal technological channels and external ones. It is determined that it is considered appropriate to create an innovative model of a mutually beneficial model with such partners as consumers, research institutions, universities, suppliers, distributors and even competitors, exchanging innovative resources and mutual benefit. A classification group of innovations according to the level of their openness is presented, dividing them into closed innovations, cooperative innovations, open innovations, and network organization innovations. It is justified that in order to quickly realize the commercialization of ideas, the management of innovative activities of the enterprise must simultaneously implement several dimensions, such as strategy, organization, resources, culture (system), etc., based on the external innovation environment of the enterprise, which continuously promotes the development of the enterprise. For an effective system of management of innovative activity, the enterprise must comprehensively take into account factors affecting the entire process of its innovative activity. The meaning of integrated innovation management is understood as an enterprise's desire to create value by focusing on improving core competitiveness, and under the guidance of strategy, it carries out joint innovation by integrating technology, organization, market, management, culture and systems, and with the help of a certain innovation management mechanism and approach the enterprise seeks to implement innovation for all personnel, full-time innovation, global innovation in the enterprise. At the same time, the structure of the innovation ecosystem, formed by the evolution of the management model as the core of changes, is also of practical importance for most enterprises. According to the structure of the innovation ecosystem, we conclude that the innovation system of enterprises generally consists of three parts: the main support system for the enterprise's technical capabilities, the non-technical support system, and the external living environment. The core is the induction and summary of the core system of technical capabilities. Of course, the number of core competency modules varies in each industry and manufacturing company. To create the innovative logic of the core sector of technical capabilities, non-technical supporting capabilities such as enterprise strategy must be adjusted and adapted. The focus of attention at the relevant stages is different, so that the enterprise's own innovation ecosystem can be better integrated into the external living environment. Thus, enterprises will have the opportunity to ensure sustainable development.