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PROGNOSTICATION THE DYNAMICS OF THE DEVELOPMENT OF ORGANIZATIONAL AND TECHNOLOGICAL SYSTEMS 预测组织和技术系统的发展动态
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288744
V. Zakharchenko, S. Oneshko
The article highlights an attempt to solve one of the most important problems of modern economic science – forecasting the creation and functioning of organizational and technological systems in domestic production. In the current military and economic conditions, the condition for the implementation of an innovative model of the development of the national economy through the functioning of organizational and technological systems in its industrial production is considered. The process of functioning of such systems consists of the continuous implementation of production cycles "money – technology – modern materials – production – sales". It is a feedback system and is described by differential equations. Non-linearity leads to the emergence of similar structures and their hierarchical construction. Since the capabilities of any organizational and technological system are limited, that is, the coupling coefficients between the output and input signals in the feedback system are proportional to the output signal, then the organizational and technological system is a nonlinear dynamic system. Such systems are described by nonlinear differential or iterative equations. It was determined that the potential income, that is, the income associated with the elimination of the monopoly of the organizational and technological system, and the real income in the free market are mutually complementary quantities (analogous to the potential and kinetic energy of a physical system). According to the principle of additionality, states in which such quantities had precisely certain values today been impossible. It follows from the above that the economy with hired labor and private property is relatively free, and the Western model cannot be considered as the only one when choosing the ways of economic development of the country. Such a model is an economy based on a market free from monopolies. It should be based on protected private property and democratic right of disposal – share-based personalized financial leasing (rent). And since nonlinear systems are characterized by cooperative behavior of their elements, it is conceivably to call this type of economy as a system of civilized cooperators, that is, market socialism.
文章强调了解决现代经济科学最重要问题之一的尝试--预测国内生产中组织和技术系统的建立与运行。在当前的军事和经济条件下,通过组织和技术系统在工业生产中的运行,考虑了实施国民经济发展创新模式的条件。这些系统的运行过程包括 "资金-技术-现代材料-生产-销售 "生产周期的持续实施。这是一个反馈系统,由微分方程描述。非线性导致了类似结构的出现及其层次结构。由于任何组织和技术系统的能力都是有限的,即反馈系统中输出信号和输入信号之间的耦合系数与输出信号成正比,因此组织和技术系统是一个非线性动态系统。此类系统由非线性微分方程或迭代方程描述。经确定,潜在收入(即与消除组织和技术系统垄断有关的收入)与自由市场中的实际收入是相辅相成的量(类似于物理系统的势能和动能)。根据互补性原则,今天不可能出现这些量具有精确确定值的状态。由此可见,有雇佣劳动和私有财产的经济是相对自由的,在选择国家经济发展方式时,不能将西方模式视为唯一的模式。这种模式是建立在无垄断市场基础上的经济。它应基于受保护的私有财产和民主处置权--基于股份的个性化金融租赁(租金)。由于非线性系统的特点是各要素之间的合作行为,因此可以将这种经济称为文明合作者系统,即市场社会主义。
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引用次数: 0
FINANCIAL FLOWS IN INTERNATIONAL TRADE AND ECONOMIC RELATIONS (UKRAINE – EU) 国际贸易和经济关系中的资金流动(乌克兰-欧盟)
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288353
O. Levandivskyi, R. Shchur, V. Matskiv, I. V. Kokhan
The article is devoted to the international trade and economic relations of Ukraine with the countries of the world. Considerable attention is paid to relations between Ukraine and the European Union (EU). Ukraine considers the way to EU membership. Attention is drawn to the European integration progress of our country, which is a natural consequence of Ukraine's independence. The most acceptable ways for regulation of relations in the area of international business activity are considered. The main goal of Ukraine is to create conditions for joining the community of developed European countries by means of large-scale internal transformations. Trade and economic relations between Ukraine and the European Union became an inevitable political reality. European guidelines became a practical reflection of a number of decisions and actions of official bodies of the Ukrainian state and the European Union. The fact that the European choice of Ukraine does not change is explained by the fact that it is a community of European nations. Integration into the European political, financial, economic and humanitarian space is a strategic orientation of the state development and a factor of systemic development. The components of the rapprochement process of Ukraine with the European Union are the deepening of the political dialogue, the strengthening of the European security space and the improvement of the effectiveness of cooperation tools in the priority areas of "integration". In the current foreign and domestic political situation, Ukraine's relations with the European Union are extremely important in this aspect. It is not only about more or less active relations with a more powerful foreign partner, but also about Ukraine's ability to make strategic decisions for the future, which depends on the position and role of the state in the new international order of financial and economic relations.
文章主要介绍乌克兰与世界各国的国际贸易和经济关系。乌克兰与欧盟(EU)之间的关系受到极大关注。乌克兰考虑加入欧盟。我国在欧洲一体化方面取得的进展受到关注,这是乌克兰独立的必然结果。乌克兰的主要目标是通过大规模的国内改革为加入欧洲发达国家共同体创造条件。乌克兰与欧盟之间的经贸关系已成为不可避免的政治现实。欧洲准则成为乌克兰国家和欧盟官方机构一系列决定和行动的实际体现。乌克兰在欧洲的选择没有改变,这是因为乌克兰是欧洲国家的共同体。融入欧洲政治、金融、经济和人道主义空间是国家发展的战略方向和系统发展的因素。乌克兰与欧盟和解进程的组成部分是深化政治对话、加强欧洲安全空间和提高 "一体化 "优先领域合作工具的有效性。在当前的外交和国内政治形势下,乌克兰与欧盟的关系在这方面极为重要。这不仅关系到与更强大的外国伙伴建立更积极或不积极的关系,而且关系到乌克兰为未来做出战略决策的能力,这取决于国家在新的国际金融和经济关系秩序中的地位和作用。
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引用次数: 0
EVALUATION OF INNOVATIVE PRINCIPLES OF POST-WAR TOURISM DEVELOPMENT IN TERRITORIAL COMMUNITIES OF SOUTHERN UKRAINE 对乌克兰南部地区战后旅游业发展创新原则的评估
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288747
P. V. Shmulevych, O. P. Maksymenko, A. A. Kopmaniiets
The article examines the problems of innovative development of tourism at the level of territorial communities in the modern realities of Ukrainian decentralization and promising post-war reconstruction. The tourism potential of three territorial communities of Southern Ukraine was analyzed using the adapted Community Capitals Framework methodology in order to index three main types of capital, which are essential for the formation of innovative tourism products: infrastructural, cultural, and natural. Two of the communities studied remain temporarily occupied pending the completion of the study, which was initiated before full-scale war in 2022. An assessment and methods of solving the main problems or obstacles for the development of innovative tourism activities in territorial communities in the post-war period are provided. A new approach to determining the most innovative type of tourism for a particular community is proposed, which should be developed in the context of achieving the goals of sustainable development and within the framework of the formation of sustainable tourist flows and self-governing tourist destinations. Communities are recommended to develop certain types of capital within the framework of post-war reconstruction.
文章探讨了在乌克兰权力下放和战后重建前景光明的现代现实中,地区社区一级旅游业的创新发展问题。文章采用经过调整的 "社区资本框架 "方法分析了乌克兰南部三个地区社区的旅游潜力,以确定对创新旅游产品的形成至关重要的三大类资本:基础设施资本、文化资本和自然资本。所研究的社区中有两个在 2022 年全面战争之前就已启动的社区,在研究完成之前仍暂时被占领。对战后地区社区发展创新旅游活动的主要问题或障碍进行了评估,并提供了解决方法。提出了一种确定特定社区最具创新性的旅游类型的新方法,该方法应在实现可持续发展目标的背景下,在形成可持续旅游流和自治旅游目的地的框架内进行开发。建议各社区在战后重建的框架内发展某些类型的资本。
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引用次数: 0
ADAPTATION OF MODERN GLOBAL EXPERIENCE IN INCREASE OF THE PROFIT OF COMMERCIAL ENTERPRISES 借鉴全球现代经验,增加商业企业利润
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288729
H. Koshelok, O. P. Gorlova
The topic of finding ways to increase profits is most acute for enterprises operating in markets with high intensity of competition with rapid demand variability such as the retail market. Large retailers feel the most confident about it, but even they have to constantly look for new ways to improve financial results. The purpose of this article is to determine ways to increase the profit of trading enterprises based on the adaptation of modern world experience in this field. The financial result is considered as a profit or loss for the accounting period, as well as an increase or decrease in the company's equity for the period. It is noted that in order to improve the management of financial results, enterprises should enrich the methodology of planning, control and analysis with various indicators of financial results. Modern global trends in the development of large retailers have been studied. To compare the ways of development of foreign and domestic large retailers, one of the largest trading companies of Ukraine was chosen. This is Epicenter K LLC, the structure of which has many foreign analogues. Epicenter K LLC has no direct competitors in Ukraine. However, it competes in the retail market for some product groups. It is clarified that Epicenter K LLC successfully follows most of the global trends in the development of large distribution networks. The sphere in which the Ukrainian company lags behind the achievements of large retailers with a world name has been identified. This is the development of own software products, which are designed to attract more customers to the products of Epicenter K LLC. A study conducted by Epicenter K LLC shows that 63% of the customers of their hypermarket network are aged between 25 and 45. That is, most of the company's customers are a category of buyers who are open to accepting new IT offers. Concepts of digital technologies aimed at increasing the profit of Epicenter K LLC are proposed. Methodical recommendations are provided for calculating the expected financial result from their implementation. A preliminary assessment of the expected financial results of the implementation of the proposals and their payback period was carried out, which confirms their feasibility.
对于在竞争激烈、需求变化快的市场(如零售市场)上经营的企业来说,寻找增加利润的方法是最尖锐的话题。大型零售商对此最有信心,但即使是他们也必须不断寻找新的方法来改善财务业绩。本文旨在根据现代世界在这一领域的经验,确定增加贸易企业利润的方法。财务结果被视为会计期间的利润或亏损,以及该期间公司权益的增加或减少。需要指出的是,为了改善财务结果管理,企业应利用各种财务结果指标来丰富计划、控制和分析方法。研究了大型零售商发展的现代全球趋势。为了比较国外和国内大型零售商的发展方式,选择了乌克兰最大的贸易公司之一。这就是 Epicenter K LLC,其结构在国外有许多类似之处。Epicenter K LLC 在乌克兰没有直接竞争对手。但是,它在零售市场上对某些产品类别进行竞争。Epicenter K LLC 在发展大型销售网络方面成功地遵循了大多数全球趋势。乌克兰公司落后于世界知名大型零售商的领域已经确定。这就是开发自己的软件产品,以吸引更多客户购买 Epicenter K LLC 的产品。Epicenter K LLC 进行的一项研究表明,其大卖场网络 63% 的顾客年龄在 25 至 45 岁之间。也就是说,该公司的大部分客户都是乐于接受新信息技术产品的买家。提出了旨在增加 Epicenter K LLC 利润的数字技术概念。提出了计算实施这些技术的预期财务结果的方法建议。对实施这些建议的预期财务结果及其投资回收期进行了初步评估,证实了这些建议的可行性。
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引用次数: 0
MODEL OF THE FUNCTIONING PROCESS OF THE ECONOMIC SECURITY MECHANISM OF AN AGRICULTURAL ENTERPRISE 农业企业经济保障机制运行过程模型
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288741
O. Hryvkivska, O. O. Akulenko
The article substantiates that the modeling of processes and quantitative assessment (measurement) of the quality of the economic security system of an enterprise belongs to the most complex tasks of enterprise management and is the least researched from the point of view of modeling the functioning of the economic security mechanism of an agrarian enterprise, while the relevance and practical importance of such works is quite important . The results of modeling the functioning of the mechanism of economic security of an agricultural enterprise by applying Markov processes are presented, that is, the simulation of a random system that changes its state according to the transition rule and depends on the current state was carried out, which made it possible to determine such states of the economic security system as: development and implementation of directions ensuring economic security, increasing the level of economic security, reducing the level of economic security, adjusting directions for ensuring economic security." Accordingly, conclusions were drawn regarding the need for an agricultural enterprise to monitor states of a decrease in the level of economic security and an increase in the level of economic security, since the states of the economic security system are the most significant in terms of the structure of unconditional obligations. It is argued and mathematically proven that an agricultural enterprise needs to pay attention to the study of states P2(t) - "decreasing the level of economic security" and P1(t) - "increasing the level of economic security", since, in fact, these states of the economic security system are the most essential in terms of structure unconditional obligations.
文章证实,企业经济安全系统质量的过程建模和定量评估(测量)属于企业管理中最复杂的任务,从农业企业经济安全机制运行建模的角度来看,对其研究最少,而此类工作的相关性和实际重要性却相当重要。本文介绍了应用马尔可夫过程对农业企业经济安全机制的运行进行建模的结果,即对根据过渡规则改变状态并取决于当前状态的随机系统进行模拟,从而确定经济安全系统的状态,如:制定和实施确保经济安全的方向、提高经济安全水平、降低经济安全水平、调整确保经济安全的方向"。"因此,得出的结论是,农业企业需要监测经济安全水平下降和经济安全水平上升的状态,因为从无条件义务的结构来看,经济安全体系的状态是最重要的。经过论证和数学证明,农业企业需要注意研究 P2(t)--"经济安全水平下降 "和 P1(t)--"经济安全水平上升 "的状态,因为事实上,经济安全系统的这些状态对于无条件义务结构而言是最重要的。
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引用次数: 0
INTERDISCIPLINARY TECHNOLOGIES OF THE THEORY AND PRACTICE OF MARKETING AND MANAGEMENT PSYCHOLOGY 市场营销和管理心理学理论与实践的跨学科技术
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288746
V. V. Shmagina
The article examines the presence of interdisciplinary technologies in the theory and practice of marketing and management psychology. It is substantiated that interdisciplinary technologies are used in practical activities using interdisciplinary theoretical knowledge at the intersection of sciences that have points of contact and are aimed at achieving common strategic goals. It is substantiated that the integration of theoretical knowledge and practical skills within the framework of marketing and management psychology comprehensively reveals the meaning of the same concepts, methods, tools, and allows to create modern interdisciplinary marketing technologies. The presence of interdisciplinary connections, which are based on an interdisciplinary approach and the complexity of knowledge from individual academic disciplines or elements of disciplines, and are actively used by various sciences that have a common interest in several directions, has been proven. This approach allows you to use various integrative theoretical approaches and practical methods in marketing and management psychology. It was found that the interdisciplinary connection between the theory and practice of marketing and management psychology is formed on the basis of management of traditional and modern concepts: strategic marketing, marketing, emotional marketing, management psychology, management of interaction with consumers, branding, marketing - MIX, company promotion and of the product to consumer markets. It is substantiated that in all modern marketing functions there are interdisciplinary connections of marketing and management psychology. It has been proven that modern marketing in practice actively uses technologies based on interdisciplinary connections and interdisciplinary approaches from marketing and management psychology, which is reflected in emotional marketing. The concept of business and marketing technologies is considered. It is proposed to introduce the concept of interdisciplinary technologies and the concept of marketing interdisciplinary technologies, which are based on interdisciplinary technologies, marketing and management psychology.
文章探讨了跨学科技术在市场营销和管理心理学理论与实践中的应用。事实证明,跨学科技术是在有联系点的科学交叉领域,利用跨学科理论知识开展实践活动,旨在实现共同的战略目标。事实证明,在市场营销和管理心理学的框架内,理论知识和实践技能的整合全面揭示了相同概念、方法、工具的含义,并允许创建现代跨学科营销技术。事实证明,跨学科联系的存在是建立在跨学科方法和单个学科知识或学科要素的复杂性基础之上的,并被在多个方向上具有共同兴趣的各种科学所积极利用。这种方法可以在市场营销和管理心理学中使用各种综合理论方法和实践方法。研究发现,市场营销和管理心理学的理论与实践之间的跨学科联系是在传统和现代概念管理的基础上形成的:战略营销、市场营销、情感营销、管理心理学、与消费者互动的管理、品牌塑造、市场营销--MIX、公司促销和产品进入消费者市场。事实证明,在所有现代市场营销职能中,都存在着市场营销与管理心理学的跨学科联系。事实证明,现代市场营销在实践中积极使用基于跨学科联系的技术以及市场营销和管理心理学的跨学科方法,这体现在情感营销中。考虑了商业和营销技术的概念。建议引入基于跨学科技术、市场营销和管理心理学的跨学科技术概念和市场营销跨学科技术概念。
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引用次数: 0
FORMS AND INSTRUMENTS OF INTERNALIZATION STRATEGIES FOR EMERGING MARKET MULTINATIONALS: THE CASE OF CHINA 新兴市场跨国公司内部化战略的形式和手段:中国案例
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288742
Yu. L. Hrinchenko
The international presence of multinational companies from emerging countries presents new issues and challenges existing theories. The internationalization of multinationals from emerging countries (ECMNC) has undoubtedly become a real challenge for the existing knowledge of multinational companies. However, studies of ECMNC are be limited to reasoning on the difference by compared to multinationals in developed countries (DCMNC), but rather seek opportunities to develop a more comprehensive theory of internationalization. Among these ECMNCs, those of China seem to be the most active at present in internationalization. Linking the flow of FDI and international management help to understand how Chinese multinationals go international without possessing the necessary resources or at least, conventionally considered necessary with regard to existing theories. The strategic choice plays a vital role in successful development of the internalization of Chinese companies.
新兴国家跨国公司的国际存在提出了新的问题,也对现有理论提出了挑战。新兴国家跨国公司的国际化(ECMNC)无疑是对现有跨国公司知识的真正挑战。然而,对 ECMNC 的研究仅限于推理与发达国家跨国公司(DCMNC)相比的差异,而是寻求机会发展更全面的国际化理论。在这些ECMNC中,中国的ECMNC似乎是目前国际化最活跃的。将外国直接投资的流动与国际化管理联系起来,有助于理解中国跨国公司如何在不拥有必要资源或至少在现有理论认为是必要的资源的情况下走向国际化。战略选择对中国企业内部化的成功发展起着至关重要的作用。
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引用次数: 0
OPERATIONAL LEVERAGE IN PROFIT MANAGEMENT OF A PHARMACY ENTERPRISE 药店企业利润管理中的经营杠杆作用
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288739
O. Mazur
In Ukraine, against the backdrop of a reduction in overall production volumes and demand, the pharmaceutical industry has a high need for profit planning and forecasting, and therefore the study of indicators that affect it. The article is devoted to the possibilities of planning the profit of a pharmacy enterprise based on the indicator of operating leverage. In the Ukrainian scientific literature, operational leverage in the management of the profitability of enterprises is studied quite poorly, there are no studies on the pharmaceutical industry at all. The purpose of the article is to substantiate the method of profit management of a pharmacy enterprise using the indicator of operating leverage; development of an effective toolkit for forecasting the profitability of a pharmacy with any breadth of assortment; determination of factors for choosing the method of calculating operating leverage for pharmacy institutions; providing recommendations to pharmacy institutions on monitoring and regulating the level of operating leverage depending on the circumstances of the economic environment. For a pharmacy institution, it is proposed to calculate the level of operating leverage in different ways – depending on the available data, the features of the assortment and the goals of the analysis. The article presents methodical approaches for calculating leverage both for the pharmacy as a whole and for individual assortment groups or product positions. The formulas for forecasting the profitability of the pharmacy as a whole and the profitability of specific groups of medicines are given. The methodology is demonstrated on a conditional example. Different ranges of leverage values are considered. The factors that determine the amount of operating leverage for pharmacy institutions are described. The need to take into account industry specifics and leverage management capabilities is emphasized. Recommendations are given to pharmacy institutions on monitoring and regulating the level of operating leverage depending on the circumstances of the economic environment, the life cycle of the pharmacy and the characteristics of the cost structure. In order to increase the level of operating leverage, pharmacy institutions are recommended to reduce the variable part of costs, in particular, to look for cheaper suppliers, to increase the volume of purchases, to refuse piece-rate payment of pharmacists, etc.
在乌克兰,在总产量和需求量减少的背景下,制药业对利润规划和预测的需求很大,因此需要对影响利润的指标进行研究。本文主要探讨根据经营杠杆指标规划制药企业利润的可能性。在乌克兰的科学文献中,对企业利润管理中的经营杠杆研究较少,完全没有关于制药行业的研究。文章的目的是证实使用经营杠杆指标对药店企业进行利润管理的方法;开发一个有效的工具包,用于预测具有任何品种宽度的药店的盈利能力;确定选择药店机构经营杠杆计算方法的因素;向药店机构提供根据经济环境情况监测和调节经营杠杆水平的建议。建议根据现有数据、商品种类特点和分析目标,用不同方法计算药学机构的经营杠杆水平。文章介绍了计算药店整体和单个品种群或产品位置的杠杆率的方法。文章给出了预测药店整体盈利能力和特定药品组盈利能力的公式。该方法在一个条件示例中进行了演示。考虑了不同的杠杆值范围。说明了决定药店机构经营杠杆金额的因素。强调了考虑行业特殊性和杠杆管理能力的必要性。根据经济环境、药店生命周期和成本结构的特点,对药店机构监控和调节经营杠杆水平提出了建议。为了提高经营杠杆水平,建议药学机构减少成本的可变部分,特别是寻找更便宜的供应商、增加采购量、拒绝药剂师的计件工资等。
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引用次数: 0
MANAGEMENT OF INFORMATION FLOWS BASED ON REPRODUCTION METHOD 基于复制法的信息流管理
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288743
T. Zhambei
The article refers the process of organizing the effective management of information flows based on reproduction method. This research aims to investigate the role of information as one more resource necessary to ensure effective operation of the enterprise. It is stressed increase of role the information for management of the enterprise, therefore the problem which is studied in this article is really topical. It distinguishes and describes the characteristic features of types of depreciation of information resource. The article defines reproduction, especially reproduction of information. It argues for the idea that organization of effective management of reproduction of information is necessary for effective activity of the enterprise. As a research task, the authors identified an attempt to allocate types of information resource depending on periods of reproduction these resources. It is spoken in detail about features of reproduction of each types and based on these features author proposes recommendations for effective management of reproduction of information resources.
本文指的是基于再现法的信息流有效管理的组织过程。本研究旨在探讨信息作为确保企业有效运营所必需的另一种资源的作用。文章强调了信息在企业管理中的作用,因此本文研究的问题具有现实意义。文章区分并描述了信息资源折旧类型的特征。文章定义了再生产,尤其是信息再生产。文章认为,组织有效的信息再生产管理是企业有效活动的必要条件。作为一项研究任务,作者确定了根据这些资源的再生产期来分配信息资源类型的尝试。作者详细阐述了每种类型的复制特点,并根据这些特点提出了有效管理信息资源复制的建议。
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引用次数: 0
MODERN INTERACTIVE TECHNOLOGIES OF MANAGEMENT IN PROMOTION OF SERVICES OF THE HOTEL AND RESTAURANT BUSINESS 推广酒店和餐饮业服务的现代互动管理技术
Pub Date : 2023-06-15 DOI: 10.18524/2413-9998.2023.1(53).288740
V. H. Burak, N. A. Tyukhtenko
The article address the theoretical and methodological aspects of the application of interactive management technologies in the promotion of services by enterprises of the hotel and restaurant business. It is emphasized that Industry 4.0 focuses on the transformation of the value chain by means of "smart technologies", Industry 5.0 on triple impact - economic, environmental and social with ESG emphasis and balance (environment, social sphere and governance). The needs of hotel and restaurant business enterprises, which compete for consumers in the conditions of Industries 4.0 and 5.0, are highlighted, seeking to develop and provide unique services using all possible modern management technologies: interactive, digital, multimedia, event management, etc. The digitalization of the hotel and restaurant business is being updated, which is taking place thanks to the introduction of a complex of digital technologies and processes by enterprises, organizations, and institutions. The main ones are identified with the use of QR-coding, the provision of digital information to consumers through electronic devices, the implementation of remote communication with service customers through specialized websites, pages in social networks, specialized mobile applications, specialized chatbots, the use of special information programs for the management of the institution , electronic payment of services, etc. The experience of using smart digital technologies is analyzed. It was determined that the following digital technologies are relevant for hotel and restaurant businesses: social media, large databases, e-commerce, the Internet of Things (IOT), robotics, artificial intelligence, additive technologies (3D printing), blockchain, biometric technologies etc.
文章从理论和方法两方面论述了互动管理技术在酒店和餐饮企业服务推广中的应用。文章强调,工业 4.0 的重点是通过 "智能技术 "改造价值链,工业 5.0 的重点是经济、环境和社会三重影响,强调 ESG(环境、社会领域和治理)和平衡。酒店和餐饮企业在工业 4.0 和 5.0 条件下争夺消费者的需求得到了强调,它们寻求利用所有可能的现代管理技术开发和提供独特的服务:互动、数字、多媒体、活动管理等。由于企业、组织和机构引入了一系列数字技术和流程,酒店和餐饮业的数字化正在不断更新。主要包括使用 QR 码、通过电子设备向消费者提供数字信息、通过专门网站、社交网络页面、专门移动应用程序、专门聊天机器人与服务客户进行远程交流、使用专门信息程序进行机构管理、服务电子支付等。对使用智能数字技术的经验进行了分析。结果表明,以下数字技术与酒店和餐饮业相关:社交媒体、大型数据库、电子商务、物联网(IOT)、机器人技术、人工智能、添加剂技术(3D 打印)、区块链、生物识别技术等。
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Market economy: modern management theory and practice
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