How changing API terms changed Instagram's domain? A bibliometric analysis

Abstract

In 2018 Facebook blocked a public Application Programming Interfaces (API) that could be used to download data from Facebook and Instagram. Much uncertainty still exists about the effect on social media research due to changes in Instagram API conditions. The presented paper provides an overview of the Instagram domain in terms of a research area. The main focus of this research is on the comparison of the key topics before and after the change of the Instagram API terms (comparing Instagram's research domain before and after 2018). A partial goal was to find out how the change in the conditions of the Instagram API has changed the number of social media research itself. We used a bibliometric approach to map the domain of Instagram. The paper has identified key topics in the domain of Instagram. Between the years 2010 and 2018 the key topics were gender, behavior on social media, dissemination of information, and platform selection. After the change of Instagram API conditions, after 2018, the key topics were gratifications, body image, dissatisfaction, and basic Instagram topics. The paper has found that generally, there was no change in research topics, nor the number of papers published after the Instagram API condition. Further study should focus on establish the relationships between Instagram use and psychological well-being; investigate the motives for Instagram use a study the effect of Instagram API on research with the use of different methods; gaining a better understanding of social media consumer activity; establish whatever our key topics are relevant to other social media platforms (Facebook, Twitter or Tiktok); study Instagram domain on different citation databases (e.g., in Scopus). This paper has also raised important questions about whether the Instagram API should be or should not be open for research purposes.