AHP based research on segmentation method of customer's value in aviation cargo transportation

Abstract

With limited resource, enterprises have to invest the resource into those profitable customers. Therefore, it is necessary for enterprises to segment customers, especially for the aviation cargo transportation enterprises in the severe competition. This paper is mainly focus on the segmentation theory on the customer's value, on the basis of customer's current value and customer's potential value to segment and put forward of the Analytic Hierarchy Process based research on segmentation method of customer's value in aviation cargo transportation