A pós-verdade e a guarda do rebanho

Abstract

To live in the post-truth era is to face unusual realities and fractal reports in which facts, truths and lies are merged and everything appears distorted. For Sociology, this is an enormous challenge that advises us to un-learn much of our once strong convictions about how to research. When everything seemed to be increasingly more accessible and open, we are faced up against a neo-tribal closure in networks and networks of networks that say and unsay everything with intrepid speed. Capitalism, that today is (also) knowledge capitalism, acts fast and soft on the ways of perceiving society, the market and power. It uses research centres and laboratories on its behalf, subjects CVs to sinister metrics, and renders the explanation of its failures and world’s disconnections to become scapegoats. Sociology has to re-do itself and mobilize all senses to account, as the poet, how the flock is being tended.