The Effect of Satisfaction and Experiential Marketing Toward the Interest of Revisit Tourists in Muaro Lasak Beach Padang

Abstract

The tourism sector has an important role in moving the macroeconomic sector. One of them is the tourist area of Muaro Lasak Beach Padang .All things strives for tourists to have the interest of re-visit to the area of the tourist area. Among them is the satisfaction felt by tourists. In addition, the experience felt by tourists in the form of customer experience ultimately led to tourists to revisit the area of tourist areas, namely: sense, feel, think, and act. The population of this study were all tourists in Muaro Lasak Beach Padang whose number is unknown. While the sample in this study as many as 100 people. The sampling technique used is non-probability sampling with accidental sampling approach. Data analysis method used is multiple regression using SPSS software version 23.0. The results of this study are: (1) Satisfaction has no significant effect on the interest of revisit tourists in Muaro Lasak Beach Padang, (2) Sense has no significant effect on the interest of revisit tourists in Muaro Lasak Beach Padang, (3) Feel has a significant effect on the interest of revisit tourists in Muaro Lasak Beach Padang, (4) Think has a significant effect on the interest of revisit tourists in Muaro Lasak Beach Padang., and (5) Act has no significant effect on the interest of revisit tourists in Muaro Lasak Beach Padang. Keyword: Interest of Revisit Tourists, Satisfaction, and Experiential Marketing.