Using New Age Recruitment Methods

Nolan A. Lyons, Ashley Redding, L. Susick, Emily M. Leydet, M. A. Tyra, S. Santarossa
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引用次数: 0

Abstract

The present study aimed to describe the experience of a birth cohort study using advertisements on Facebook and Instagram in the attempt to increase user traffic on a study website and increase the interest of potential participants. Two advertisement flights (82 days total) provided a link to the study website where further information could be obtained, and a form could be completed to show interest in joining. Study specific data, SM analytics, and landing page metrics were collected. During the two flights, 34 participants consented and 47 showed interest via the study website; 1,184,112 impressions and 691 engagements were recorded. Flight 1 and 2 had an initial 494% and 612% increase in the number of sessions, respectively. Pageviews saw an initial 369% and 448% increase, respectively. New age recruitment methods influenced the number of SM analytics of the study website and should be used as a supplement to traditional methods.
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采用新时代招聘方法
本研究旨在描述一项出生队列研究的经验,该研究使用Facebook和Instagram上的广告,试图增加研究网站的用户流量,并增加潜在参与者的兴趣。两次广告飞行(总共82天)提供了一个研究网站的链接,可以获得进一步的信息,并可以填写表格来表示有兴趣加入。研究特定数据、SM分析和登陆页面指标被收集。在两次飞行中,34名参与者同意,47名参与者通过研究网站表示感兴趣;1184112次印象和691次交战记录。1号航班和2号航班的初始飞行次数分别增加了494%和612%。最初的浏览量分别增长了369%和448%。新时代招聘方法影响了研究网站的SM分析数量,应作为传统方法的补充。
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