“Shared Online, Made People Envious, Felt Good”

Jarno Ojala, A. Fedosov, Thomas Olsson, Kaisa Väänänen, Marc Langheinrich
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Abstract

An online survey of 200 participants was conducted on the experiences of sharing material and immaterial artifacts, focusing on interaction with non-media content types. The survey included six categories of sharing: music preferences, travel plans, sports activities, apartments and vehicles, virtual items in online games, and dietary preferences. The study identified factors that motivate participation in content-mediated interaction: discovery, curating self, connectedness, collaboration, enjoyment, and instrumental motivations, as a set of six motivating factors driving contemporary sharing practices. The authors consolidated findings from earlier work on motivations to share personal content, validating the set of motivating factors with the six selected non-media types of content. The results suggest that both extrinsic and intrinsic motivations affect content sharing practices. Furthermore, motivating factors were mapped to the reported positive and negative experiences, in order to understand their relation and to discuss their capacity to guide user experience design.
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"网上分享,让人羡慕,感觉良好"
我们对 200 名参与者进行了在线调查,了解他们分享物质和非物质人工制品的经历,重点是与非媒体内容类型的互动。调查包括六类分享内容:音乐偏好、旅行计划、体育活动、公寓和车辆、网络游戏中的虚拟物品以及饮食偏好。研究确定了促使人们参与以内容为媒介的互动的因素:发现、策划自我、联系、协作、享受和工具性动机,作为推动当代分享实践的六大动机因素。作者整合了之前关于个人内容分享动机的研究成果,通过六种选定的非媒体内容类型验证了这套动机因素。研究结果表明,外在和内在动机都会影响内容分享行为。此外,还将动机因素与所报告的积极和消极体验进行了映射,以了解它们之间的关系,并讨论它们在指导用户体验设计方面的能力。
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