Challenges for Promotion of Heritage Tourism

Abstract

This chapter appreciates the growing significance of heritage tourism, even in a place well-known as a fun-based modern destination. This study is based on an exploratory research which used qualitative research to study issues related to the promotion of heritage tourism in the United Arab Emirates. The purpose of this chapter was to identify challenges faced by the public and private tourism organizers for heritage tourism in the country. This original research employed the Delphi techniques and interviewed renowned heritage and cultural experts. Critical realism ontology was applied to analyze the qualitative data where themes emerged as the key challenges. Five themes emerged from the research that could be replicated to study heritage tourism challenges in other countries. A subsequent study to identify and assess solutions and strategies for these challenges is the suggested future study for this chapter.