A model for Ugandan traders' use of mobile money services

Mahdi Giozafat
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Abstract

Mobile money services give trade benefits such as bill payment, decreased transaction costs and time, expanded savings possibilities, sales, and convenience. Despite the benefits, traders in Uganda are still slow to adopt and use mobile money services. This article reflects on the findings of a study that looked at the barriers that merchants experience while utilizing and implementing mobile money services in Uganda. A self-administered questionnaire was utilized to obtain data from 394 survey respondents. A model for encouraging traders to use mobile money services is offered. The suggested model expands on the Unified Theory of Technology Acceptance and Use. According to regression study, performance expectancy, social factors, and sensitization components all have a substantial impact on the behavioral intention of mobile money service uptake for trade. On the other hand, security and effort expectation had no significant affect on traders' behavioral intention to use mobile money services. Furthermore, the data show that enabling conditions affected the utilization of mobile money services for commercial transactions. The suggested approach is adaptable and generic, and it may be used in other developing nations with comparable circumstances to Uganda.
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乌干达商人使用移动货币服务的模型
移动货币服务给贸易带来好处,如账单支付、减少交易成本和时间、扩大储蓄可能性、销售和便利。尽管有这些好处,乌干达的商人在接受和使用移动支付服务方面仍然很慢。本文反映了一项研究的结果,该研究着眼于在乌干达利用和实施移动货币服务时,商家遇到的障碍。采用自填问卷对394名调查对象进行数据采集。提出了一种鼓励交易者使用移动支付服务的模式。该模型是对技术接受与使用统一理论的扩展。回归研究发现,绩效预期、社会因素和敏化成分对贸易移动支付服务的行为意愿有显著影响。另一方面,安全性和努力期望对交易者使用移动货币服务的行为意愿没有显著影响。此外,数据显示,有利条件影响了商业交易中移动货币服务的使用。所建议的方法具有适应性和通用性,可以在与乌干达情况类似的其他发展中国家使用。
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