A model for analyzing the competitive strategy of health plan insurers using a system of competitive intelligence

Abstract

Purpose – The purpose of this research is to present a formulation of the System of Competitive Intelligence that is up‐to‐date and responsive to an area of study which enables the constant upgrading and improvement of business management practices, so that a competitive edge may be maintained and a market differentiation established.Design/methodology/approach – This comprises a study of the existing literature and a review of articles of criticism related to the particularities of competitive strategy, systems of competitive intelligence, and the quality of service rendered by health insurance companies of health services, with a view to identifying the main elements needed to attain competitive advantage. From the results gathered, the construction of the model will be started and its strong and weak points commented upon.Findings – It was observed that the Model of System of Competitive Intelligence can guarantee the survival of a company, through analyzing information quickly and in an integrated way...