New marketing models for developing a marketing strategy

Abstract

Marketing is a comprehensive and extensive industry for businesses to sell their services and products better and more. There are many successful models for marketing because competitors are constantly increasing their awareness and efforts. In such an environment, the management has to evaluate the level of risk in all decisions and act intelligently. Accurate, up-to-date, and clear information reduces the risk of making wrong decisions, and this is one of the important reasons for the necessity of conducting marketing research and improving marketing intelligence in the organization. Therefore, the current research was carried out with the aim of developing a theoretical perspective on the introduction of dimensions, components, and vital elements aligned with the needs of customers and the competitiveness goals of economic enterprises. For this purpose, a conceptual and comprehensive review of the research literature was done first. In the next step, the influential factors in marketing success were extracted. Then, the key elements of marketing models based on strategy aligned with competitiveness objectives were identified.