Customer Satisfaction, Trust & Re-Purchase for Online Shopping Behavior for Consumers: An Empirical Investigation

Abstract

This study examines the factors that lead to e - loyalty, which eventually results in customers repurchasing from the same e-tailer in India that eventually culminates into profitability for any firm. The primary data collected from a structured questionnaire has been analyzed to point out key factors such as product quality, timely and accurate delivery, security risk perception, and privacy perception which hold immense significance for customers shopping online.

The study covers three factors i.e., Trust, Loyalty, and Satisfaction that impacts the repurchase behavior of the consumers primarily.

Furthermore, the findings also emphasize that product offerings, convenience, past purchase experience, and web-store environment have a significant impact on - loyalty. The study point to the pressing needs of e - loyalty for nurturing long term relationship with modern-day consumers.