The Influence Factors towards the Interest to Use "Mandiri E-Money Card" in Depok, Indonesia

Proceedings of the Social and Humaniora Research Symposium (SoRes 2018) Pub Date : 2019-03-01 DOI:10.2991/SORES-18.2019.101

Waseso Segoro, U. Amelia

{"title":"The Influence Factors towards the Interest to Use \"Mandiri E-Money Card\" in Depok, Indonesia","authors":"Waseso Segoro, U. Amelia","doi":"10.2991/SORES-18.2019.101","DOIUrl":null,"url":null,"abstract":"The influence of technological advancement and Indonesian lifestyle today has birthed the need for everything practical and instantaneous. One of the new technologies currently under the spotlight is e-money or electronic money. Electronic money is not very popular yet its development was quite significant in 2009 to 2013. The object of this study is to determine the influence of perceived usefulness, perceived ease of use, and promotion appeal towards the interest to use \"Mandiri E-Money Card\" and to find the dominant factors. Data is collected through the distribution of questionnaires to 100 respondents in Depok, Indonesia. Sample is determined by the Slovin technique. Data is then analyzed by conducting the t test, F test, and coefficient of determination test. SPSS is also used to support the tests. The results show that perceived usefulness, perceived ease of use, and promotion appeal have a positive and significant influence on the interest to use \"Mandiri E-Money Card\", both partially and simultaneously. Keywords—perceived usefulness; perceived ease of use; promotion appeal; interest to use","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"83 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/SORES-18.2019.101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

The influence of technological advancement and Indonesian lifestyle today has birthed the need for everything practical and instantaneous. One of the new technologies currently under the spotlight is e-money or electronic money. Electronic money is not very popular yet its development was quite significant in 2009 to 2013. The object of this study is to determine the influence of perceived usefulness, perceived ease of use, and promotion appeal towards the interest to use "Mandiri E-Money Card" and to find the dominant factors. Data is collected through the distribution of questionnaires to 100 respondents in Depok, Indonesia. Sample is determined by the Slovin technique. Data is then analyzed by conducting the t test, F test, and coefficient of determination test. SPSS is also used to support the tests. The results show that perceived usefulness, perceived ease of use, and promotion appeal have a positive and significant influence on the interest to use "Mandiri E-Money Card", both partially and simultaneously. Keywords—perceived usefulness; perceived ease of use; promotion appeal; interest to use

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

印尼德波克“Mandiri电子货币卡”使用兴趣的影响因素

技术进步和印尼生活方式的影响催生了对一切实用和即时的需求。目前备受关注的新技术之一是电子货币。电子货币不是很流行，但在2009年至2013年期间，它的发展相当显著。本研究的目的是确定感知有用性、感知易用性和促销吸引力对使用“曼迪丽电子货币卡”兴趣的影响，并找出主导因素。数据是通过向印度尼西亚Depok的100名受访者分发问卷来收集的。样品采用斯洛温法测定。然后通过t检验、F检验和决定系数检验对数据进行分析。SPSS也被用来支持测试。结果显示，感知有用性、感知易用性和促销吸引力对“曼迪丽电子货币卡”的使用兴趣有正向显著影响，且影响程度为部分影响，影响程度为同时影响。Keywords-perceived实用性;易于使用;促销吸引力;使用兴趣

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)

自引率

0.00%

发文量