FEATURES OF THE FORMATION OF STUDENTS’ VISUAL LITERACY OF HIGHER EDUCATION BY THE MEANS OF THE COURSE «UKRAINIAN LANGUAGE FOR PROFESSIONAL DIRECTIONS»

Abstract

The purpose of the article is to determine the features of the formation of visual literacy of students of higher education within the educational discipline «Ukrainian language for professional direction». In order to achieve the purpose, a complex of general scientific (analysis of scientific literature, generalization and systematization, comparison of scientific views) and pedagogical (modeling of educational situations, observation of the educational process, development and testing of the system of tasks) methods were used. It was found that visual literacy is the ability to correctly interpret and produce visual materials formed in the process of obtaining an education. It was determined that the formation of visual literacy of students of higher education involves: possession of knowledge presentation technologies in a «concise» form;development of visual thinking; the formation of cognitive visualization skills of a large amount of information; knowledge of the rules and techniques of composition and coloristic; the ability to use Internet resources and software to achieve educational goals. The expediency of the formation of visual literacy of students (cadets), in particular in the context of distance and mixed learning, is substantiated. The process of forming visual literacy of students of higher education by creating infographics, mental maps, and memes is described. The advantages of each of the specified teaching tools are indicated, online applications suitable for generating visual materials are presented, and the possibilities of their use at various stages of working with linguistic material are determined. The need for a scientifically based teacher’s approach to the creation and selection of educational materials of a visual nature, as well as the formation of the ability of students to analyze such educational materials and create their own, has been proven. The prospects of using visual materials to motivate the educational activities of students of higher education, to activate their knowledge, as well as to check the level of knowledge within the educational discipline «Ukrainian language for professional direction» have been determined. Key words: visual literacy, infographics, online tools, cross-sense, mind map, students of higher education.