The design of interactive negotiation agent on the Web

Abstract

Because of the growth of Internet commerce, individual online transactions will grow rapidly. So in this paper we propose an interactive negotiation agent system on the Internet to help buyers make decisions. We use multi-attribute utility theory as the basic decision making strategy and the theorem is useful for the multicriteria decision. We stated the user goal that can be divided into several independent goals and the sub goals can be negotiated with sellers in parallel. On the other hand the user cannot handle the complex process individually; we take advantage of the agent technology as the major system developed.