Elucidation of Visual Interest When Viewing Research Presentation Posters by Eye Tracking

Abstract

The purpose of this research is to investigate how people view posters in order to find out the rules of graphic design in posters for research presentations. Such rules may include layout and color choices that researchers can refer to when creating posters. Poster presentations need to help the viewer understand the research in a limited amount of time. Even if one thinks they have created a poster with all the right elements, one cannot be sure that the people viewing the research poster will see it in the order that was intended, or that the points meant to be emphasized will be viewed carefully. We prepared research posters created by a graphic designer, analyzed how people viewed them using an eye-tracker, and conducted an interview survey. As a result, we found out that it is possible to guide the eyes depending on the layout and that people who are familiar with viewing research posters only look at the elements that interest them.